Google has taken further steps to protect its users against the threat of malware by blocking browser extensions from Google Chrome. Extensions are a popular way of adding extras to their browser like games or utilities. After announcing its plans to do this back in November, Google implemented its block on Tuesday. Now users of Google Chrome on Windows PCs will be unable to add on browser extensions apart from …
May, 2014
With commercial enterprises successfully utilising social media to strengthen their brand recognition and to engage more effectively with consumers, some global charities have decided to follow suit by creating online campaigns and content to get their message across to as many potential supporters as possible. This year’s World Hunger Day saw charities using Twitter, Facebook and Instagram to promote their causes and gather further support. A campaign initiated by The …
We are used to big brands with big budgets making a beeline for huge sporting events like the World Cup to push their products into the viewer’s conscious during half time; this year, however, the broadcasters will have a battle on their hands to keep the viewer riveted on the game on their channel. This is because brands are taking advantage of multi-screen watching to provide match related content through …
Last week’s LiNC 14 conference in San Francisco saw a lively debate about the development of brand identity through online social communities. Business leaders from well-known brands such as BuzzFeed, Sony and Telstra also spoke about how best to develop their social media strategies. This year’s keynote speaker was the founder and CEO of news and entertainment website BuzzFeed, Jonah Peretti. In his speech ‘How content travels’ Peretti declared that …
Hot on the heels of Google’s payday loans algorithm update, comes the new Panda 4.0 algorithm. Matt Cutts announced on Twitter this week that Panda 4.0 has now hit Google search results. This new version of the algorithm is designed to boost sites that contain high quality content while penalising those whose content is of a lower quality. The double whammy of payday loans and Panda may hit some spammy …
This week Google confirmed that they have released a new algorithm update on their payday loan algorithm, just less than a year after the original payday loan rolled out on June 11th 2013. It got its name because payday loans were one of the queries that were targeted and affected by the change, although it affects many markets and search areas beside payday loans. The new update came as no …
For those of us who want their internet content to reach people at every possible opportunity, the release of Google Glass was another step on the way to blanket internet coverage. However, many people who’ve been trying out Google’s innovative eyewear have found them a bit of a pain. Some Google Glass users have reported eye strain and headaches after periods of wearing the glasses. According to Harvard optometrist, Dr …
It was reported earlier this year that algorithms are being used in a US newsroom to generate basic stories and earthquake reports. Now the march of the algorithm is gathering apace as a Hong Kong venture capital company has appointed an algorithm to its board of directors. Deep Knowledge Ventures, a company that focuses on drugs for age related diseases, has appointed the algorithm, named ‘Vital’ to vote on whether …
Google’s landmark defeat earlier in the month, where the European Court ruled that it must remove “irrelevant and outdated” search results, has triggered a debate between those who believe privacy on the internet is vital, and those who think that it is a threat to free speech and freedom of information. Since the ruling, Google has been inundated with requests to take down information that individuals view as damaging. These …
Remember the days when all our vivid, informative content was simply delivered to our desk top or laptop? Then along came smartphones, a little computer in our pocket, and the way we communicated, searched and received information changed forever. It can be argued that Apple are at the top of the smartphone game; but the latest findings from research company Canalys reveal that a third of the 279.4 million smartphones …
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2014 May | Purecontent
