February, 2017

All the posts published.

Millennials prefer to consume “bite-size content” and are open to engaging with brands in a variety of online and offline marketing formats, …

Marketers must outline a documented strategy and commit fully to their content endeavours to have the best chance of succeeding in 2017, …

Facebook is set to increase its monetisation options for brands creating content on the platform with the introduction of ad breaks for …

Instagram has updated its swipe-able Carousel format to allow users and brands to select and post up to ten images and videos …

Digital media experts have warned brands about the dangers of influencer content on social sites and claim that placing ads before videos …

Marketers need to adopt an audience-centric and quality-above-all-else approach to content creation in order to engage with potential customers consistently, according to …

Google is set to ditch 30-second ads on YouTube next year as it refocuses on content that can be consumed more readily …

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Voice search is growing in popularity and is fast becoming one of the main methods for mobile users to find the content …

Content marketers are planning to create more original content and optimise their blog posts, news and videos for multi-device access in order …

Snapchat users are very likely to watch an entire brand’s story on the visual platform and generally use the search bar to …

  The use of topical content and text and subtitles to draw viewers’ attention are two of the main drivers for boosting …

A new study by Influenster has examined the generational differences in video consumption to help content marketers optimise their campaign budgets and …

A new BBC report has urged advertisers to focus more on the emotional impact of the content that they publish, as a …

Virtual reality (VR) has yet to take off in content marketing terms, according to a new report published by Yes Lifecycle Marketing, …

B2B marketers should take advantage of IT professionals’ growing content consumption habits by delivering a “variety of pertinent content” that will drive …

Valentine’s Day is now just a week away, and a guide released by Bing has urged content marketers to create content optimised …

Content marketers will need to produce “high-quality, value-driven” content and leverage new tech tools and platforms in 2017 in order to cut …

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A fifth of small and medium-sized businesses in the US will increase their content marketing budgets in 2017, according to a new …

Only half of B2B marketers have a documented strategy for their content marketing efforts, and even less have outlined a campaign for …

Facebook is rolling out a new algorithm that will promote “authentic” content in the News Feed as it continues its clampdown on …

February, 2017 | Purecontent