March, 2017

All the posts published.

Tech marketers need a stronger focus on the use of high-quality content to nurture leads further down the sales funnel, according to …

More than six in ten UK marketers admit to not using any personalisation techniques in their content marketing campaigns despite research showing …

Facebook has launched a new ephemeral content platform and a wealth of camera features as it brings its offerings more in line …

Two-thirds of marketers believe that content marketing is critical for achieving business goals such as audience engagement and customer acquisition, according to …

Brands should only leverage digital platforms that help them engage with a target audience rather than attempting to be “everywhere” online, according …

Premium video content with a focus on a brand story rather than a hard sell is best for driving engagement and purchase …

Brands will be required to leverage artificial intelligence (AI) and other forms of advancing tech to deliver engaging content that is highly …

Brands building a global social content marketing strategy need to focus on in-depth transcreation rather than simply translate posts and Tweets in …

Twitter is improving its live video functionality with the launch of a new API that allows media publishers to post broadcasts on …

Google is ready to give brands more control over the placement of advertisements across its Display Network and YouTube after it emerged …

YouTube is bringing the curtain down on its Annotations Editor engine as it continues its focus on more relevant mobile-first tools such …

Google has stepped up its attempts to eliminate offensive and upsetting content from search results by using thousands of independent contractors to …

Websites with premium editorial content are the best digital environments for ad visibility and recognition, according to a new study by mobile …

More than a third of enterprises are struggling to execute content marketing and other digital-related strategies effectively, as they believe that they …

Brands need to get better at leveraging premium content to engage consumers and support business objectives, according to the latest Meaningful Brands …

A new digital marketing infographic published by MDG Advertising has urged brands to publish more in-depth content pieces and conduct regular analyses …

Older teenagers in the UK and Germany are particularly receptive to branded content and react favourably to native articles, celeb content, branded …

Facebook is empowering all marketers on the social platform to get more in-depth metrics for their content and ad campaigns with the …

Brands and publishers need to ensure that their content is immersive and engaging and provides an immediate benefit to consumers in order …

Brands that focus on in-house content creation are generally unsatisfied with the results and are struggling to identify and invest in content …

Content marketing is the most important digital-related activity for organisations in 2017, and more than half are planning to increase their investment …

Content marketing platform BrightEdge has launched new local search and site audit capabilities to empower brands to deliver engaging and compelling content …

YouTube has seen exponential growth in video consumption figures in recent years, and it announced on Tuesday that its users now watch …

2017 March | Purecontent