April, 2017

All the posts published.

The vast majority of marketers believe that their use of content is effective, but just six per cent say that they are …

Global athletic brand Reebok has revealed that it is leveraging real-time marketing methods to determine where and when it needs to publish …

Google has released a slew of new search engine tools to allow users to flag fake and offensive content and tweaked its …

Pinterest is preparing to ditch the “Like” button as it looks at new ways to differentiate itself from rivals Instagram and Facebook …

Brands should evaluate whether they need to extend content to new platforms and make sure that they have a “deep understanding” of …

Twitter has rolled out in-stream video ads for brands as it looks to take on YouTube by allowing marketers to place engaging …

Programmatic digital ads now account for almost 80 per cent of total ad spend on mobile in the US, and the process …

B2B marketers must “go the extra mile” with their content marketing endeavours to overcome the scepticism of potential buyers and show that …

Instagram Stories is slowly becoming the de facto platform for visual brand content after Facebook revealed on Monday that it has now …

The most successful B2B enterprise marketers focus content creation on audience needs and expectations rather than pushing an independent brand story, and …

Brands should establish a collaborative and healthy relationship with content agencies in order to create the most engaging articles and videos for …

Mobile video ads were the fastest-growing ad format last year, and they helped to push overall digital advertising spend past the £10 …

Twitter is increasing the creative options for brands on its Periscope platform with the launch of new Custom Hearts. Broadcasters will be …

The majority of B2B marketers are still struggling to measure the value of their social media content efforts due to a lack …

Brands have a great responsibility to serve up relevant content to consumers and should re-evaluate whether they need to interrupt intimate moments …

Pepsi was forced to pull its new video ad featuring Kendall Jenner on Wednesday following hordes of complaints about how it evoked …

A new study by SmartCompany has found that small and medium-sized enterprises are set to go big on content marketing during the …

UK consumers trust content published by a familiar brand more than information shared by friends on social media, according to a new …

Marketing corporation Omnicom Media Group is looking at new ways to make YouTube a more brand-safe environment for clients with the launch …

2017 April | Purecontent