May, 2017

All the posts published.

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UK cancer support charity Macmillan is overhauling its content marketing strategy to focus on a “poignant but hopeful” brand message and will …

Marketers in the UK are feeling overwhelmed by the pressure to monitor external factors and threats that could have a detrimental impact …

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Facebook is making it easier for content creators to tailor articles for Google AMP, Apple News and its own publishing standard with …

Pinterest is rolling out a new form of Promoted Video that will play automatically in a user’s news feed without sound and …

Search engine results on Google deliver a more immediate and long-lasting impression for consumers compared to corporate websites and are more likely …

More than one in ten consumers in the US will engage with augmented reality content on a monthly basis this year with …

Pre-roll ads are the least disruptive form of sponsored digital content and are more likely to be viewed as informative and engaging …

Pinterest is making it easier for marketers to track how branded content is performing on the visual discovery platform with the rollout …

Media companies are going big on branded content on social platforms, according to a new study by analytics enterprise ListenFirst Media. It …

Consumers are becoming more receptive to personalised marketing content, according to a new report published by consultancy group Kantar Media. The report …

Snapchat appears to be moving away from standard visual tools such as selfie filters and overlays after rolling out an exciting new …

Websites and social media accounts are the most popular content marketing platforms for small businesses, according to a new study by software …

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Discovery Networks Asia Pacific has revealed that it is shifting its focus to shorter forms of content as it looks to transition …

Heineken believes that brands can deliver successful, purpose-led content campaigns if they “hit the right tone” and are realistic about what they …

YouTube Director of Family and Learning Malik Ducard believes that “edu-tainment” videos and other related clips that focus on learning while entertaining …

The vast majority of agency executives believe that video is the most effective medium for delivering an engaging brand message and that …

Brands can take advantage of concerns about fake news by delivering high-quality, truthful and relevant content to consumers, according to a new …

Snapchat is making it easier for marketers to purchase ad content with the launch of a new self-serve tool. The video-focused platform …

Health systems and hospitals are recognising the importance of delivering a creative content marketing campaign, but just a quarter deem their efforts …

Large corporations are making interactive content a cornerstone of their content marketing campaigns due to its ability to engage consumers in a …

Branded content should feature an entertaining storyline and be funny and educational in order to engage viewers, according to a new report …

SMEs should look to outsource their content marketing campaigns to a digital agency to save time and resources, according to a new …

2017 May | Purecontent