June, 2017

All the posts published.

SMEs are missing out on the opportunity to engage regularly with customers due to a reluctance to invest in social media content …

Facebook is launching a new household audience ad targeting feature that enables brands to direct their sponsored messages to specific groups of …

Brands need to optimise their content strategies to ensure that the news and videos they publish are not associated with controversial websites, …

  Facebook is tapping into the recent buzz around influencers by launching a new mobile app dedicated to helping creators better manage …

A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the …

Consumers want brands to engage them with customised branded content rather than traditional advertising, revealed a new study by Time Inc, which …

Consumers are becoming more influenced by content shared across the web after a new study by the New York Times found that …

CXOs prefer to consume premium-grade, feature-length articles and reports to gain business insights and inform critical decisions, according to a new study …

A new How Brands Annoy Fans study has again highlighted the potentially detrimental impact of publishing ads near offensive content after it …

A new study has found that content marketing remains the number-one marketing consideration globally in 2017. It has not retained its dominance …

Travel brands must use content to deliver targeted digital experiences that keep consumers engaged across a range of devices, according to new …

Video ads located near the top of users’ news feeds on Twitter are better at achieving brand objectives and make a bigger …

Consumers reward fast-loading mobile web pages with higher levels of engagement, according to a new report published by analytics enterprise Chartbeat. The …

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Almost half of marketers are now using interactive content, and 79 per cent are planning to increase their spend on quizzes, assessments, …

Almost a quarter of senior marketers in the UK claim that they are “losing sleep” over the reliability of digital marketing metrics …

Brands need to place a greater emphasis on leveraging analytics tools on social media to identify target audiences and deliver relevant content …

Healthcare practices need to have a clear understanding of the customer journey, deliver a coherent message and leverage social media platforms to …

Sharing branded content on social media provokes positive feelings of happiness, acceptance and engagement for users, and marketers need to better understand …

Brands on Instagram will now be able to post videos, images and carousel ads to engage with consumers on Facebook’s Messenger platform …

More than 80 per cent of chief marketing officers at law enterprises are planning to produce more content in 2017, according to …

June, 2017 | Purecontent