October, 2017

All the posts published.

Older teenagers in the UK and Germany are particularly receptive to branded content and react favourably to native articles, celeb content, branded …

The latest annual blogger survey published by Orbit Media Studios has found that creators are spending more time on long form content …

A new study by YouGov found that older people are unsatisfied with their representations in the content they see online. They believe …

Facebook rolled out two new tools including Dynamic Creative to help brands optimise their content marketing campaigns in the run up to …

Three-quarters of consumers are inspired to purchase products and services after consuming visual content online, according to a new study published by …

National Geographic increased its Snapchat subscriber base by more than three million people in just three months after combining its natural flair …

KFC has earned a well-deserved reputation for using unusual marketing approaches to call attention to the brand. In the past, it has …

This week, the UK’s largest travel firm officially changed its name from Thomson to TUI. Thomson has been a familiar name in …

If you want your business to be successful, you must find a way to differentiate yourself from your competition. An effective strategy …

During the past several years, the EU has been working on proposals that would make Europe a Digital Single Market. If such …

In recent years, content marketing has become a hot topic as marketers use content to attract and engage website visitors. However, many …

Companies with revenues in the billions can inspire business owners to work harder and expand their reach. For example, Under Armour and …

Santander recently said that its latest targeted content campaign has transformed its fortunes by driving a host of important metrics, including site …

Private equity companies are now using content marketing to highlight their expertise within the industry and company culture due to a new …

We asked some of our publishers and contributors what search myths they wanted answers to in 2016. We have put them to our …

Facebook is still the largest social media platform for content marketers, but a new study published by marketing agency Ignite shows that …

Brands need to be visible in social media timelines to drive engagement, but a new study has warned marketers that there are …

Digital software enterprise Marketo has released a new artificial intelligence tool to help brands find the best content formats for each of …

A quarter of consumers are more likely to buy a product or service from a brand if it publishes ad content and …

Tech marketers are ramping up the scale of production and budgets significantly for content marketing campaigns, according to a new report from …

Just 5 per cent of marketers believe that they are at an “advanced level” in terms of creating content with strong visual …

Content measurement continues to be a major challenge for marketers, and Facebook admitted on Monday that it hasn’t done enough to give …

Brands should be wary of the recent “pivot to video” trend and remember the benefits of publishing premium, text-based news and articles, …

October, 2017 | Purecontent