January, 2018

All the posts published.

Instagram is making it easier for brands to deliver targeted and relevant campaigns on its platform after adding a long-awaited schedule feature …

You already know the importance of maintaining a blog for your business. You’ve worked hard to keep it up to date with …

Live video will be a top priority for brand and retail executives in 2018 amid a growing desire to use visual content …

Brands that invested in high quality content that serves the needs of users and customers performed the best in search engine rankings …

Customer engagement is an often-overlooked aspect of marketing, yet it can be a valuable indicator of strategies that are resonating with consumers. …

Quality over quantity is a well-worn mantra in content marketing, but new research published by marketing software enterprise Skyword suggests there is …

If your social media strategy could use a bit of a refresher, try these under-appreciated tips to help build your brand awareness, …

Google has revealed that it will begin factoring page speed into how it ranks web pages in mobile search results later this …

New research published by the Content Marketing Institute (CMI) found that agencies are playing a major role in content marketing campaigns in …

As local SEO grows ever more competitive, you need an aggressive strategy that will set you apart from other neighbourhood businesses. Here …

Brands can appear “progressive” and “inclusive” and capitalise on emerging opportunities to engage with new audiences by creating LBGTQ-themed content and ads, …

Facebook Messenger’s newly released ads feature has made it easier than ever to reach potential customers. Yet striking the right tone and …

YouTube’s brand safety woes have continued into 2018, but the video sharing giant is attempting to bring advertisers and marketers back on …

Brands may be struggling to get the best out of their content marketing efforts due to general lack of knowledge within the …

Online reviews have become an increasing concern for businesses, as customers turn to independent reviews more and more to help them make …

Google revealed on Monday that its updated Search Console will officially become accessible, allowing webmasters to access more data and features to …

Running a small business can sometimes leave you wishing there were more than 24 hours in a day. You have to do …

Facebook has urged marketers to “be global” and “go mobile” with content after publishing new data from the 2017 holiday season, which …

One in ten marketing execs says that they are now using machine learning and other forms of cutting edge technology to personalise …

Plenty of digital marketers are familiar with the practice of carefully crafting new content to build their brand identity. Of course, this …

Visual content will again be a major trend in 2018, and a new infographic published by FramesDirect has given brands and marketers …

Google has announced a limited roll-out of its mobile-first index, offering the platform to a handful of sites that have been closely …

Branded content is much better at driving awareness and engagement compared to paid impressions on Facebook, according to a new study by …

January, 2018 | Purecontent