February, 2018

All the posts published.

Big brands are making a foray into the world of poetry as they look at new ways to use the written word …

Voice search is changing the way people get information. With millions of voice-first devices like Google Home and Amazon Alexa currently in …

Facebook is doing its bit to improve transparency in digital marketing after announcing plans to overhaul metrics, so that brands can get …

Young people now view social media as a primary content consumption tool rather than a platform for keeping in touch with friends, …

There’s nothing quite like a website redesign to refresh your content and information, test out a trendy new look or colour scheme, …

Transmedia storytelling will be a major trend for content marketers this year as brands look to tie a growing number of connected …

According to recent data, nearly 75% of consumers prefer to spend their money with companies that know them by name and remember …

Compelling content is a crucial tool for brands in an era where consumer choice is at an “all-time high” and loyalty has …

Google has upped the ante with its popular Accelerated Mobile Pages initiative with the launch of new AMP Stories, which will combine …

Consumers spent a whopping $18.2bn last Valentine’s Day, proving that the holiday has become a rich opportunity for both large and small …

Brands will significantly increase their spend on all forms of content marketing this year and will also focus on delivering more targeted …

Even if you’re an experienced digital marketer, it’s easy to become overwhelmed by the breadth of information collected and reported by Google …

The organic reach of content published on Facebook will take another hit this week as the platform rolls out a new update …

Video has become central to many content marketing campaigns during the last 18 months but William Grant & Sons exec, Cathal Gillen, …

Is your business ready for international expansion? The following tips can help ensure success when it’s time to take your brand global. …

Almost nine in ten B2B enterprises will leverage the power of digital content marketing in 2018 in order to drive engagement across …

Promoting your brand across social media channels does more than simply raise awareness for your company’s products or services. Unfortunately, even many …

Instagram is tapping into both storytelling and shoppable content trends with the launch of new carousel Stories, which will allow brands to …

Indian marketers are the latest to recognise the value of thought leadership and branded content for driving customer retention and trust, according …

There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …

February, 2018 | Purecontent