March, 2018

All the posts published.

The ongoing digital transformation in business is driving more spend on digital content and advertising, according to a new report released by …

We hear all the time about how consumer attention spans are shortening, so it seems counterintuitive to think about ways to create …

Google’s full-scale pivot towards smartphones continues to gather pace after it began rolling out mobile-first indexing to scores of more sites earlier …

Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely …

The vast majority of brands are still struggling to determine the right mix of content tech and platforms for driving better engagement …

Brands need to establish a content creation model, align creativity and strategy and then craft compelling stories to deliver the articles and …

An effective call to action (CTA) is much more than a pop-up on a landing page or a tired “Click here!” prompt …

Brands are now more confident that editorial articles and prestigious blogs will resonate well with audiences compared to a decade ago, according …

International SEO is the way webpages are organised and optimised to make it possible for search engines to identify the countries, content …

The European Commission wants to bring more transparency to how content is served up on search engines, after proposing a new set …

According to new research published by the Content Marketing Institute, two-thirds of tech marketers are now outsourcing their content marketing activities, and …

One of the driving digital marketing trends of the past year has been the way content influences search engine optimisation. Those on …

Coca-Cola has pivoted towards content marketing to tell better brand stories in Asia. The brand believes engaging articles and videos can tap …

Communication is constantly changing, and your marketing strategy has to keep up if you want to continue to grow and reach new …

Fast loading content on Google could be universal in the near future, after the tech giant revealed that it is currently working …

Brands can create content that readers really want to consume by sharing a value proposition, including compelling visuals and delivering good advice, …

Too many digital marketers are consumed by cost concerns when it comes to Google AdWords. Rather than asking how much you should …

Marketers are eager to integrate artificial intelligence and machine learning into their content marketing strategies as 60% said they are either “very …

In order to remain successful in today’s ever-changing SEO environment, it’s important to understand that Google’s algorithm is constantly shifting in order …

The European Commission (EC) has issued guidelines and recommendations for the removal of “illegal content” that appears online and wants tech companies …

Brands should focus on creating “evergreen” content to combat a downturn in social sharing, according to the latest Content Trends Report published …

Meta descriptions are essential to any website. These bits of content that display along with a web address in search results are …

March, 2018 | Purecontent