May, 2018

All the posts published.

The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …

Marketers need to move away from a reliance on “vanity metrics” and instead show business leaders that digital content can deliver return …

With the meteoric rise of social media and its influence on content marketing, it can be easy to overlook the continued relevance …

Editorial content and engaging visuals can help to differentiate brands in the digital marketplace according to a new study from CMO Council. …

Toxic masculinity is still a problem for many brands who are failing to evolve to new concepts of gender, a new study …

Social media remains one of the best tools for digital marketers, but constant algorithm and policy changes across many of the most …

Millennials want to consume high quality online tutorials, how-to’s and other informative content before making an online purchase according to a new …

A successful approach to B2B digital marketing can be broken down into six key takeaways, revealing the unique challenges and opportunities for …

Big brands are coming together to force through changes to the digital ad market in order to make it more transparent and …

Facebook’s push for transparency is strengthening after it introduced a new ‘creative reporting’ metric to help marketers better understand the elements of …

We rely on calendars to help simplify our busy lives. From keeping appointments to organising family activities to remembering important events and …

Brands eager to engage with consumers regularly should double down on news content. According to new research released by video ad enterprise, …

Not all digital marketers agree about the effectiveness of A/B testing. Certainly, when it’s done poorly A/B testing can be an unnecessary …

Brands using Snapchat for content marketing campaigns will soon see a familiar interface as the social media platform has decided to roll …

Six second ads are effective at reinforcing messages previously delivered via longer ads or other forms of content, and are more likely …

Feelings can be a hugely motivating factor in the way people search for things online. Though feeling-oriented searches are often backed by …

Videos and blog posts are the most popular content formats used by digital marketers and almost two-thirds of brands push out high …

Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …

Content targeting is the most effective method for reaching and engaging with consumers on YouTube, according to a new study published by …

Brands are becoming more mature in their approach to content marketing campaigns, but chief marketing officers are still struggling to draw together …

For years, Google has been trying to encourage digital marketers and website administrators to improve their mobile site speed and user experience. …

Google has finally flipped the on switch for its mobile-first index after 18 months of preparations for an updated SERPs that serves …

Product descriptions are an often-overlooked element of digital marketing. Good product and service descriptions may go unnoticed, but bad ones can actually …

2018 May | Purecontent