October, 2018

All the posts published.

There is a strong sentiment among consumers to reject a brand entirely if it is seen to publish ads next to “unsafe” …

With just two months of the calendar year left, marketers are quickly making plans for their content campaigns in 2019, but what …

Relevance is the most important signal for Google when ranking freshly published content, according to a new survey by SearchEngineJournal. Content has …

Google remains the organic search king and it’s not even a contest, according to the latest Digital Marketing Report, which shows that …

Is your content easy to read? With a focus on keywords and other SEO tactics, brands can lose sight of what really …

Content marketing is the top tactic for the majority of brands, and 24% are planning to increase digital spend in 2019, according …

Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …

A new report published by Zenith states that many brands are unable to enjoy growth via their e-commerce platforms as their sales …

A report by Gartner had said that in 2018, companies will spend nearly 12% of their revenue on technology. With 2018 coming …

Recent research by eMarketer estimated that adult Americans spend more than an hour each day watching videos on their digital devices, while …

Creating content marketing materials for B2B buyers is a whole different ball game compared to the B2C equivalent. B2B transactions are fundamentally …

Brands looking to learn a thing or two from the new wave of “micro-influencers” may be interested to hear that high-quality creative, …

Six in ten B2B marketers have increased their spend on written digital content, including articles and blogs, during the last 12 months, …

Vertical content has entered the mainstream during the last few years due to the remarkable rise of smartphones and the way that …

A new study commissioned by IPA and ISBA is the latest to show the continuing struggles that marketers are having with metrics …

Brands generally focus on the quality of the written word when creating articles, blogs, whitepapers and other resources, but a new study …

Google’s John Mueller says that improving content is one of the two best methods for boosting a webpage’s performance in search engine …

Google appears to be testing a new method for tracking metrics in search, thus making it easier for webmasters and publishers to …

Content marketing can transform a brand’s ability to connect and engage with audiences and stimulate interest in products and services, but getting …

Marketing technology will command a greater share of a brand’s budget next year as the market for cutting-edge tools that streamline content …

The art of blogging appears to have taken a backseat due to the rise of video and other forms of visual marketing, …

Google says that it rolled out a “smaller” algorithm update late last week after webmasters noticed significant spikes and drops in traffic. …

October, 2018 | Purecontent