November, 2018

All the posts published.

Marketers are failing to invest in SEO data despite claiming that it is one of their most important channels, according to a …

Original content Consumers want more relevant and authentic blogs and articles more than ever before, so there has never been a better …

Google Search Console will now use data from its new mobile-first index in coverage reports and has started notifying webmasters that a …

Content marketing strategies are generally centred on the creative process and amplifying reach after blogs, articles and videos have been published to …

Google is testing a new back-to-back ad format called “Pods” that will play out before a video begins after revealing that clips …

Marketers in Asia are following their Western counterparts by focusing on personalisation and tech that will improve data analytics as they look …

Videos will account for the vast majority of global consumer internet traffic in 2019, so it is important that you understand how …

Four in five brands want to outsource marketing strategies related to data amid a crisis of confidence about the ability to leverage …

Algorithms can be a source of confusion for marketers, both on Google and social media. This is a problem as SEO is …

Google may be about to shake up search again with a new comment feature that will enable users to leave written feedback …

Six in ten marketers do not tailor content campaigns for local audiences in international markets, according to a new study that highlights …

Mobile-first indexing Google launched its mobile-first index earlier this year, so brands should be doing everything they can to update content for …

Social media marketing is a constant headache for the majority of small enterprises, but those struggling are determined not to quit due …

CMOs are still struggling to measure the effectiveness of marketing and prove its value, according to a new Gartner report, but what …

Two-thirds of CMOs expect to spend more on marketing in 2019, while business leaders believe that brand awareness is the top metric …

Manufacturing marketers are lagging behind their B2B counterparts in the content stakes and need to do more to provide articles and case …

Three-quarters of internet users want to consume content to learn about a brand’s products and services and prefer engaging articles, blogs and …

B2B marketers are targeting evolution rather than revolution in 2019 after a new report from Informa Engage found that scaling and optimising …

A recent study by Finn Partners found that travel consumers would rather brands serve up authentic content over flashy experiences, but what …

Travel brands should focus on the “old school” method of publishing authentic, high-quality content rather than creating flashy experiences and tapping into …

Brands get the most value from publishing content during the first stage of a buyer’s journey and three quarters use either editorial …

Content marketing is a complex undertaking, and with so many factors and variables involved, it is not surprising that brands and bloggers …

November, 2018 | Purecontent