March, 2019

All the posts published.

Content marketing is now second only to paid search as the most important marketing strategy for digital advertisers, according to a …

Influencers can amplify the power of your content on social and across the web, but navigating the challenging world of micro-personalities …

Two-thirds of people now prefer to share content on private messaging apps away from major social platforms and profiles, a new …

Blogs Blogs should be the cornerstone of every brand’s content marketing output as they are incredibly versatile. Hubspot’s latest “State of …

Bing rolled out several new features for search on web and mobile last week as it follows Google’s lead on making …

Great creative is the central pillar of every successful content marketing campaign, but your articles and blogs are unlikely to fulfil …

Micro-influencers have usurped celebrities as the top outlet for investment from brands in marketing campaigns, according to a new study released …

With reports far and wide espousing the benefits of long-form content, there has never been a better time for your marketing …

Google released a major core algorithm update last Wednesday, but a new report published by marketing data company Sistrix suggests that …

A new report by tech company Matcha is the latest to find that long-form editorial content is best for driving higher …

Half of B2B buyers now use content to inform their decision-making about purchases according to a recent report, but many enterprises …

Seven in ten senior-level marketers strongly agree that content is crucial for improving brand trust, according to a new study released …

The latest annual Edelman Trust Barometer found that less than half of the consumers in the US trust businesses. Despite there …

Twitter has launched a new tool for marketers that will tell them the best time to post visual content. The latest …

Nearly two-thirds of tech content marketers are concerned about the fast pace of search algorithm updates and general changes to search …

Pushing content to audiences at the right time is a crucial and often overlooked aspect of campaigns. Being able to hit …

95% of brands are struggling to innovate and integrate disruptive tech advances into their content marketing strategies, a new study published …

“Added value”, “relevant” and “engaging” are phrases and words that are regularly cited as the end goal for content marketing, but …

Google says that brands should not consider optimising content for mobile as a single one-and-done fix and that it needs to …

Wikipedia remains the most visible site in Google SERPs, beating the search giant’s own YouTube for organic performance, according to the …

2019 March | Purecontent