April, 2019

All the posts published.

Focusing on a single format Marketers recently admitted to feeling overwhelmed by the scale of the tools and platforms available to them. …

Voice search is potentially a “winner takes all” environment for marketers, and brands that fail to funnel enough investment into new tech …

Businesses are now taking a more strategic approach to content marketing, but many are still using brute-force and ad-hoc methods due to …

Content marketing costs 62% less than comparable marketing tactics and delivers greater results, but even with the inherent effectiveness of high-quality …

Google is now serving up more images in core web search results in a move that again highlights the need for …

Content and search engine optimization are closely linked, so it can pay dividends to consider the latter when you are creating …

Advertisers are leveraging less than half of the first-party data available to them despite the vast majority of brand marketers claiming …

Restaurants may be able to entice more customers to eat at their establishment by publishing content on social platforms after a …

High-quality written content is central to marketing and SEO success, but it is also important to spice up blocks of prose …

Blockquotes can help to make content more relevant and add value when done tactfully, according to Google’s own search expert John …

Content needs to be original and relevant, so creative is never a good option for automation, but the wonderful world of …

Just one in ten marketers will use Digital PR to amplify the power of content marketing this year despite the vast …

Pharmaceutical brands’ websites are “content-poor” despite the fact that two-thirds of consumers want relevant and meaningful content to help them make …

Marketers with a mature approach to content not only have a documented strategy in place and an efficient pipeline for creation, …

Seven in ten B2B decision-makers say that thought leadership content is the single biggest influence on their choice of whether to …

Waiting for perfection Stage fright can be a problem for brands that are yet to embark on a content marketing adventure, …

Google says that it has fixed a “technical issue” that resulted in webmasters and SEOs seeing their content removed from the …

B2B manufacturing brands need to create more engaging content to help buyers make informed decisions, according to a new report released …

Just 5% of content marketers believe that they are “extremely successful”, according to a recent report by CMI, and an area …

Marketers are quickly adding new marketing technology (martech) tools to their portfolio, according to the latest Marketing Utilization Report by marketing …

Creating high-quality blogs is just one piece of the content marketing puzzle. You should also back up well-written prose with a …

Advertisers will soon be able to dig into more relevant data about their campaigns on the Google Ads online advertising platform …

April, 2019 | Purecontent