July, 2019

All the posts published.

Google is making it easier for brands to find the best keywords for content campaigns with an updated Planner tool that will …

Publishing high-quality content is a very important piece of the marketing puzzle, but you also need to keep an eye on the …

Creating “attention-grabbing” content is crucial for brands eager to tap into the psychological motivations of high-level tech buyers, according to a new …

After unveiling the proposal in May, Google Images has this week launched an exciting new tool for creative content marketers: “Swipe to …

There’s a common (and expensive) practice in content marketing that may be unnecessary: paying hordes of influencers and brand ambassadors to promote …

Third-party cookies, the principal means that marketers have relied upon for 25 years for targeting, retargeting, display advertising and general behavioural marketing, …

It has become a pragmatic orthodoxy in content marketing that the best copy emphasises the underlying benefits of a product or service …

Google has just added a “JavaScript SEO basics” page to its Search developer’s guide. This covers useful general descriptions of how Google …

DuckDuckGo continues to grow in popularity as a privacy-focused alternative to the likes of Google after recently celebrating a milestone 40 million …

Mix long and short form The beauty of content marketing lies with its versatility and scalability. Short-form content is perfect for social …

Google may be ready to make content even more shareable in search results after SEO experts spotted new icons in SERPs that …

Voice search Voice search will be responsible for 50% of all online searches in 2020, according to recent research by Campaign UK. …

Creating and distributing “high impact” content can drive a 200% increase in leads while costing considerably less than standard outbound marketing, according …

Brands using influencers to amplify the power of content require a steady stream of content to be successful, according to a new …

If you have been getting bogged down in qualitative and quantitative analysis of content campaigns, you may want to take a step …

Video is now the primary storytelling format on Instagram as brands turn to more creative clips rather than static images and visuals …

Social reach Broad metrics are not always the best way to determine the success of your social content efforts, but reach bucks …

Google says that it recently tweaked its search algorithm to ensure that only relevant and authoritative content is surfaced during trending events …

Content is now “super important” for modern businesses due to the rising cost of paid media and search, according to Online Marketing …

A new study by Heinz Marketing and PAN Communications has found that two-thirds of brands are now more confident in their ability …

Organisations are now more confident in their ability to align content marketing campaigns with ROI, but many still believe that analytics and …

Set high standards Creating something truly valuable does take time and effort, but it is a worthy goal for all brands as …

LinkedIn is on a mission to serve content that makes people “more productive and successful” after confirming changes to its algorithm that …

July, 2019 | Purecontent