August, 2019

All the posts published.

Combining high-quality content with digital tools has enabled enterprises to deliver a 72% increase in new leads and a similar rise in …

Summer is almost over, and with just four months of the year and decade left and a busy festive season on the …

Voice search has been described as a “winner takes all” environment by experts, but marketers are still overlooking its importance as just …

Content marketing is not art and instead exists to serve a function, for the brand but especially for the end user, who …

A third of SEOs want more support for forecasting amid concerns that a disconnect with senior-level management is hindering their ability to …

Only 20% of enterprises are effectively personalising content at scale despite 88% agreeing that they need to deliver more relevant and tailored …

Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …

Data blindspots and the inability to determine the success of campaigns remain major challenges for marketers at a time when the demand …

Mobile-friendly Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen …

A new era of voice-dominated search could be on the horizon after a report released last week by eMarketer found that voice …

Organic search engagement now accounts for 45% of all click-based actions on Google, according to a new report by tech platform SparkToro, …

The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …

The dangers of being featured alongside dangerous or extremist ads online have been outlined again by a new study from the Trustworthy …

More than two-thirds of B2B marketers are regularly using content marketing to build brand authority, credibility and leadership. Here are a few …

Retailer advertisers are set to spend $15.65bn on search next year, according to a new report by eMarketer, which found that paid …

A consumer’s mental state may affect how receptive they are to content, as a new study by Aki Technologies has found that …

Content marketing can help your brand to reach new audiences, drive engagement, and support key business objectives cost-effectively. It’s also trackable and …

Bringing digital marketing functions back in-house will come at the cost of creativity and productivity due to a lack of access to …

Formatting is the canvas Words are the root of content marketing materials, but you also need to support high-quality prose and messages …

Android users will be able to select a search engine of their own choosing when setting up a new smartphone from next …

Google has updated its guidance for Core Algorithm Updates by adding four key question areas that brands should focus on to ensure …

  Target low-performing pages Google Analytics will list your best- performing web pages in terms of traffic volume, but it is also …

August, 2019 | Purecontent