David Hobart

All the posts published.

One of the keys to successful content marketing is to maintain a sharp focus on growth. If your strategy isn’t driving development, …

A solid content marketing strategy will incorporate both seasonal and evergreen content. However, keeping seasonal content fresh month after month and year …

Sometimes, even the most tried-and-tested content marketing strategy will benefit from a bit of a shake-up. If your scheme is starting to …

According to some estimates, more than 700,000 hours of video are uploaded to YouTube and upwards of 200 million blog posts go …

Visual content continues to grow in significance for digital marketers. Unfortunately, the cost and time commitment of working with professional photographers, animators …

Blogs have long been a crucial element in content marketing, but there is more to creating a successful blog than link building …

A successful approach to B2B digital marketing can be broken down into six key takeaways, revealing the unique challenges and opportunities for …

For years, Google has been trying to encourage digital marketers and website administrators to improve their mobile site speed and user experience. …

So much has changed in digital marketing in recent years and search engine algorithms are driving the trend. Google alone changes its …

We hear all the time about how consumer attention spans are shortening, so it seems counterintuitive to think about ways to create …

An effective call to action (CTA) is much more than a pop-up on a landing page or a tired “Click here!” prompt …

Too many digital marketers are consumed by cost concerns when it comes to Google AdWords. Rather than asking how much you should …

According to recent data, nearly 75% of consumers prefer to spend their money with companies that know them by name and remember …

Promoting your brand across social media channels does more than simply raise awareness for your company’s products or services. Unfortunately, even many …

Running a small business can sometimes leave you wishing there were more than 24 hours in a day. You have to do …

Smart digital marketers know that mobile messaging is the next great platform for reaching motivated consumers. Emojis, GIFs, stickers and other visual …

One of the quickest ways to alienate customers is to make your content strategy all about you and the products you sell. …

Prime holiday shopping season is right around the corner. If your brand could use a boost to cash in on festive sales, …

Content marketing is everywhere. No matter your background or industry, there’s no doubt you’ve been exposed to it, even if you don’t …

Brands have work to do in terms of delivering the original, genuine content that consumers desire, according to a new report. Social …

The global content marketing industry is set to grow by over 16% during the next four years, as more B2B and B2C …

Older teenagers in the UK and Germany are particularly receptive to branded content and react favourably to native articles, celeb content, branded …

The latest annual blogger survey published by Orbit Media Studios has found that creators are spending more time on long form content …

A new study by YouGov found that older people are unsatisfied with their representations in the content they see online. They believe …

Facebook rolled out two new tools including Dynamic Creative to help brands optimise their content marketing campaigns in the run up to …

Three-quarters of consumers are inspired to purchase products and services after consuming visual content online, according to a new study published by …

National Geographic increased its Snapchat subscriber base by more than three million people in just three months after combining its natural flair …

KFC has earned a well-deserved reputation for using unusual marketing approaches to call attention to the brand. In the past, it has …

This week, the UK’s largest travel firm officially changed its name from Thomson to TUI. Thomson has been a familiar name in …

If you want your business to be successful, you must find a way to differentiate yourself from your competition. An effective strategy …

During the past several years, the EU has been working on proposals that would make Europe a Digital Single Market. If such …

In recent years, content marketing has become a hot topic as marketers use content to attract and engage website visitors. However, many …

Companies with revenues in the billions can inspire business owners to work harder and expand their reach. For example, Under Armour and …

Santander recently said that its latest targeted content campaign has transformed its fortunes by driving a host of important metrics, including site …

Private equity companies are now using content marketing to highlight their expertise within the industry and company culture due to a new …

We asked some of our publishers and contributors what search myths they wanted answers to in 2016. We have put them to our …

Facebook is still the largest social media platform for content marketers, but a new study published by marketing agency Ignite shows that …

Brands need to be visible in social media timelines to drive engagement, but a new study has warned marketers that there are …

Digital software enterprise Marketo has released a new artificial intelligence tool to help brands find the best content formats for each of …

A quarter of consumers are more likely to buy a product or service from a brand if it publishes ad content and …

Tech marketers are ramping up the scale of production and budgets significantly for content marketing campaigns, according to a new report from …

Just 5 per cent of marketers believe that they are at an “advanced level” in terms of creating content with strong visual …

Content measurement continues to be a major challenge for marketers, and Facebook admitted on Monday that it hasn’t done enough to give …

Brands should be wary of the recent “pivot to video” trend and remember the benefits of publishing premium, text-based news and articles, …

Since 2012, one word has struck fear into web marketers: Penguin. Google’s famously unforgiving filter, which followed on from 2011’s Panda, knocked …

Publishers are now using traditional demographics less when targeting audiences with organic content, as younger audiences and other users across social and …

MarketingProfs and the Content Marketing Institute have released their latest annual report concerning content marketing trends, budgets and benchmarks. The good news …

Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …

YouTube is making it easier for marketers to create more personalised content for audiences with the launch of several new tools, including …

Consumers actively looking to buy a product or service are three times more likely to complete a purchase after engaging with shoppable …

Facebook is making it easier for marketers to engage with offline audiences after rolling out new features on Thursday. Brands will now …

Prime Minister Theresa May has called on tech giants to do more in the fight to combat the rise of extremist content …

Written articles are the most engaging form of content for social media users, according to a new comprehensive study regarding the most …

Creating premium editorial content and tailored articles and videos for mobile are two of the best tactics for boosting SEO and ranking …

Brands must be able to identify and engage with their addressable audiences in order to drive positive return on investment with their …

YouTube became the latest digital ad giant to pitch directly to brands at international conference Dmexco on Thursday as it revealed that …

Facebook has continued its brand safety drive with the release of several new measures and tools designed to combat fake news providers, …

Instagram has announced an array of new updates designed to make it easier for brands to publish creative organic content on the …

New data privacy rules proposed by the European Commission could have a devastating effect on the digital ad market and wider economy, …

Improving cross media measurement and accessing quality metrics would drive the next wave of digital content and ad spend, according to a …

Over two thirds of adults in the United States now use social media sites to read the latest news, according to a …

Reebok has recently overhauled its content strategy by publishing shoppable images and videos across social media sites, which allows consumers to discover …

Nine out of ten women enjoy content created by brands and prefer the articles and videos that they consume to be authentic …

Consumers are sharing the vast majority of content through private channels such as messaging apps and email rather than social platforms, according …

Snapchat is often defined as the social media domain for tweens and teenagers, but a new study by media agency UM has …

Developing high-quality content to drive better results on search engines is the most important SEO issue to address this year for enterprise …

More than a third of marketers are struggling to determine whether influencer campaigns are actually driving sales, according to a new study …

Instagram Stories is celebrating its first anniversary, and influencer marketing platform Klear has published a new infographic and research that shows exactly …

Facebook arguably has made its biggest move yet to deter certain publishers from posting fake news after announcing that Pages will be …

The vast majority of retailers believe that the production of “rich content” is a high priority and that it delivers a positive …

Personal care brand Gillette increased its engagement with local audiences by migrating to a content strategy that focuses on publishing lower volumes …

Younger social media users are leaving Facebook for more visually oriented platforms such as Instagram and Snapchat, according to a new study …

Facebook is launching new publisher logos for content posted on the platform so that users can determine whether it is trustworthy and …

Millennials are more eager to embrace brands that speak to who they are and serve up content that enhances their “status,” according …

YouTube is now serving up the latest video content with the launch of a new Breaking News carousel for both its mobile …

Digital marketers are eager to improve the reporting, measurement and attribution of content campaigns and will focus more attention on data analytics …

Smaller brands are using Snapchat to deliver content to consumers in a more intimate environment, according to the latest quarterly report about …

UK ad trade group the Institute of Practitioners in Advertising (IPA) has called on Facebook and YouTube to improve the brand safety, …

Marketing software platform HubSpot has urged brands and publishers to reconsider the recent “pivot to video” after claiming that a mix of …

Branded content is more effective when published alongside display ads, according to a new study by Ipsos Connect and Polar. The media …

Global content marketing revenues increased by 14 per cent to $28.1 billion (£21.7 billion) last year and are set to soar at …

Nearly two-thirds of chief marketing officers are planning to invest in content creation for social media during the next 12 months, making …

Pinterest has finally started rolling out its video ad initiative to brands across the globe after a year’s worth of tests and …

Marketers are blurring the line between content and ad creative in order to deliver more relevant and compelling messages to consumers across …

Christmas is still almost five months away, but retailers are already eager to create their marketing campaigns for the holiday season, and …

Lead generation is the most important content metric for gauging marketing success, according to a new report published by SEO platform Publicity.ai. …

Facebook will prioritise fast-loading content in user’s news feeds after tweaking its algorithm to take into account how long it takes to …

Google has lauded the abilities of artificial intelligence (AI) to remove extremist content on its platforms and has pledged to develop advanced …

Pinterest wants to make it easier for users to surface the content that they are looking for by launching a new search …

Almost two-thirds of customers want marketing content to be tailored to their specific needs and “pain points,” according to a new study …

Brands in east Asia deemed content as one of their most effective marketing channels last year, but the majority are still struggling …

Brands that publish educational content on social media have a better chance of pushing consumers along the sales cycle, according to a …

Brands on Instagram will now be able to get a better snapshot of the performance of their organic content campaigns after the …

Automotive brands should focus on user experience rather than promoting attributes when creating videos and ads, according to new recommendations published by …

YouTube is continuing its crackdown on extremist content by redirecting searches for terrorist articles and videos to a playlist of clips that …

The majority of marketers are not satisfied with their ability to localise content and are generally failing to invest in strategies to …

Google is set to add a news feed to its mobile app and website in order to present users with content that …

Longer forms of video content drive higher content, according to a new report published by marketing enterprise TwentyThree. While social media platforms …

Twitter has been rated as the best social media platform for B2B marketers, according to a new content marketing report published by …

Brands can enjoy more success with their content marketing campaigns by publishing articles and videos that add value to their product or …

The vast majority of marketers say that their enterprises now believe that content is a vital business asset, but almost half admit …

A recent report by MediaRadar suggests that marketers and advertisers are now doubling down on the quality of content following a notable …

One-third of marketers are struggling to establish a content strategy that provides them with the ability and capacity to deliver a regular …

Brands can use podcasts to build an audience if they focus on a “content first and marketing second” approach, according to popular …

Brands should focus on creating content that is entertaining and relevant to their audience rather than pushing their own agenda too much, …

High-quality content is vital to social media marketing success, and other factors such as paid ads, profile design and strategies won’t make …

Marketers are more focused on cross-channel integration for their content campaigns than ever before, but the push to reduce silos is proving …

Twitter offers brands the potential for “unmatched engagement” in the social sphere and has the Internet’s best audiences, according to digital expert …

Content Marketing Institute (CMI) has urged brands to overhaul their blogging strategies in order to actively attract and engage with a target …

Facebook continues to clamp down on fake news after revealing that it has tweaked the algorithm for its news feed so that …

SMEs are missing out on the opportunity to engage regularly with customers due to a reluctance to invest in social media content …

Facebook is launching a new household audience ad targeting feature that enables brands to direct their sponsored messages to specific groups of …

Brands need to optimise their content strategies to ensure that the news and videos they publish are not associated with controversial websites, …

  Facebook is tapping into the recent buzz around influencers by launching a new mobile app dedicated to helping creators better manage …

A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the …

Consumers want brands to engage them with customised branded content rather than traditional advertising, revealed a new study by Time Inc, which …

Consumers are becoming more influenced by content shared across the web after a new study by the New York Times found that …

CXOs prefer to consume premium-grade, feature-length articles and reports to gain business insights and inform critical decisions, according to a new study …

A new How Brands Annoy Fans study has again highlighted the potentially detrimental impact of publishing ads near offensive content after it …

A new study has found that content marketing remains the number-one marketing consideration globally in 2017. It has not retained its dominance …

Travel brands must use content to deliver targeted digital experiences that keep consumers engaged across a range of devices, according to new …

Video ads located near the top of users’ news feeds on Twitter are better at achieving brand objectives and make a bigger …

Consumers reward fast-loading mobile web pages with higher levels of engagement, according to a new report published by analytics enterprise Chartbeat. The …

Almost half of marketers are now using interactive content, and 79 per cent are planning to increase their spend on quizzes, assessments, …

Almost a quarter of senior marketers in the UK claim that they are “losing sleep” over the reliability of digital marketing metrics …

Brands need to place a greater emphasis on leveraging analytics tools on social media to identify target audiences and deliver relevant content …

Healthcare practices need to have a clear understanding of the customer journey, deliver a coherent message and leverage social media platforms to …

Sharing branded content on social media provokes positive feelings of happiness, acceptance and engagement for users, and marketers need to better understand …

Brands on Instagram will now be able to post videos, images and carousel ads to engage with consumers on Facebook’s Messenger platform …

More than 80 per cent of chief marketing officers at law enterprises are planning to produce more content in 2017, according to …

Online travel retailer Lastminute.com has revealed the critical role that content marketing plays in both attracting consumers to visit its corporate site …

UK cancer support charity Macmillan is overhauling its content marketing strategy to focus on a “poignant but hopeful” brand message and will …

Marketers in the UK are feeling overwhelmed by the pressure to monitor external factors and threats that could have a detrimental impact …

Facebook is making it easier for content creators to tailor articles for Google AMP, Apple News and its own publishing standard with …

Pinterest is rolling out a new form of Promoted Video that will play automatically in a user’s news feed without sound and …

Search engine results on Google deliver a more immediate and long-lasting impression for consumers compared to corporate websites and are more likely …

More than one in ten consumers in the US will engage with augmented reality content on a monthly basis this year with …

Pre-roll ads are the least disruptive form of sponsored digital content and are more likely to be viewed as informative and engaging …

Pinterest is making it easier for marketers to track how branded content is performing on the visual discovery platform with the rollout …

Media companies are going big on branded content on social platforms, according to a new study by analytics enterprise ListenFirst Media. It …

Consumers are becoming more receptive to personalised marketing content, according to a new report published by consultancy group Kantar Media. The report …

Snapchat appears to be moving away from standard visual tools such as selfie filters and overlays after rolling out an exciting new …

Websites and social media accounts are the most popular content marketing platforms for small businesses, according to a new study by software …

Discovery Networks Asia Pacific has revealed that it is shifting its focus to shorter forms of content as it looks to transition …

Heineken believes that brands can deliver successful, purpose-led content campaigns if they “hit the right tone” and are realistic about what they …

YouTube Director of Family and Learning Malik Ducard believes that “edu-tainment” videos and other related clips that focus on learning while entertaining …

The vast majority of agency executives believe that video is the most effective medium for delivering an engaging brand message and that …

Brands can take advantage of concerns about fake news by delivering high-quality, truthful and relevant content to consumers, according to a new …

Snapchat is making it easier for marketers to purchase ad content with the launch of a new self-serve tool. The video-focused platform …

Health systems and hospitals are recognising the importance of delivering a creative content marketing campaign, but just a quarter deem their efforts …

Large corporations are making interactive content a cornerstone of their content marketing campaigns due to its ability to engage consumers in a …

Branded content should feature an entertaining storyline and be funny and educational in order to engage viewers, according to a new report …

SMEs should look to outsource their content marketing campaigns to a digital agency to save time and resources, according to a new …

The vast majority of marketers believe that their use of content is effective, but just six per cent say that they are …

Global athletic brand Reebok has revealed that it is leveraging real-time marketing methods to determine where and when it needs to publish …

Google has released a slew of new search engine tools to allow users to flag fake and offensive content and tweaked its …

Pinterest is preparing to ditch the “Like” button as it looks at new ways to differentiate itself from rivals Instagram and Facebook …

Brands should evaluate whether they need to extend content to new platforms and make sure that they have a “deep understanding” of …

Twitter has rolled out in-stream video ads for brands as it looks to take on YouTube by allowing marketers to place engaging …

Programmatic digital ads now account for almost 80 per cent of total ad spend on mobile in the US, and the process …

B2B marketers must “go the extra mile” with their content marketing endeavours to overcome the scepticism of potential buyers and show that …

Instagram Stories is slowly becoming the de facto platform for visual brand content after Facebook revealed on Monday that it has now …

The most successful B2B enterprise marketers focus content creation on audience needs and expectations rather than pushing an independent brand story, and …

Brands should establish a collaborative and healthy relationship with content agencies in order to create the most engaging articles and videos for …

Mobile video ads were the fastest-growing ad format last year, and they helped to push overall digital advertising spend past the £10 …

Twitter is increasing the creative options for brands on its Periscope platform with the launch of new Custom Hearts. Broadcasters will be …

The majority of B2B marketers are still struggling to measure the value of their social media content efforts due to a lack …

Brands have a great responsibility to serve up relevant content to consumers and should re-evaluate whether they need to interrupt intimate moments …

Pepsi was forced to pull its new video ad featuring Kendall Jenner on Wednesday following hordes of complaints about how it evoked …

A new study by SmartCompany has found that small and medium-sized enterprises are set to go big on content marketing during the …

UK consumers trust content published by a familiar brand more than information shared by friends on social media, according to a new …

Marketing corporation Omnicom Media Group is looking at new ways to make YouTube a more brand-safe environment for clients with the launch …

Tech marketers need a stronger focus on the use of high-quality content to nurture leads further down the sales funnel, according to …

More than six in ten UK marketers admit to not using any personalisation techniques in their content marketing campaigns despite research showing …

Facebook has launched a new ephemeral content platform and a wealth of camera features as it brings its offerings more in line …

Two-thirds of marketers believe that content marketing is critical for achieving business goals such as audience engagement and customer acquisition, according to …

Brands should only leverage digital platforms that help them engage with a target audience rather than attempting to be “everywhere” online, according …

Premium video content with a focus on a brand story rather than a hard sell is best for driving engagement and purchase …

Brands will be required to leverage artificial intelligence (AI) and other forms of advancing tech to deliver engaging content that is highly …

Brands building a global social content marketing strategy need to focus on in-depth transcreation rather than simply translate posts and Tweets in …

Twitter is improving its live video functionality with the launch of a new API that allows media publishers to post broadcasts on …

Google is ready to give brands more control over the placement of advertisements across its Display Network and YouTube after it emerged …

YouTube is bringing the curtain down on its Annotations Editor engine as it continues its focus on more relevant mobile-first tools such …

Google has stepped up its attempts to eliminate offensive and upsetting content from search results by using thousands of independent contractors to …

Websites with premium editorial content are the best digital environments for ad visibility and recognition, according to a new study by mobile …

More than a third of enterprises are struggling to execute content marketing and other digital-related strategies effectively, as they believe that they …

Brands need to get better at leveraging premium content to engage consumers and support business objectives, according to the latest Meaningful Brands …

A new digital marketing infographic published by MDG Advertising has urged brands to publish more in-depth content pieces and conduct regular analyses …

Older teenagers in the UK and Germany are particularly receptive to branded content and react favourably to native articles, celeb content, branded …

Facebook is empowering all marketers on the social platform to get more in-depth metrics for their content and ad campaigns with the …

Brands and publishers need to ensure that their content is immersive and engaging and provides an immediate benefit to consumers in order …

Brands that focus on in-house content creation are generally unsatisfied with the results and are struggling to identify and invest in content …

Content marketing is the most important digital-related activity for organisations in 2017, and more than half are planning to increase their investment …

Content marketing platform BrightEdge has launched new local search and site audit capabilities to empower brands to deliver engaging and compelling content …

YouTube has seen exponential growth in video consumption figures in recent years, and it announced on Tuesday that its users now watch …

Millennials prefer to consume “bite-size content” and are open to engaging with brands in a variety of online and offline marketing formats, …

Marketers must outline a documented strategy and commit fully to their content endeavours to have the best chance of succeeding in 2017, …

Facebook is set to increase its monetisation options for brands creating content on the platform with the introduction of ad breaks for …

Instagram has updated its swipe-able Carousel format to allow users and brands to select and post up to ten images and videos …

Digital media experts have warned brands about the dangers of influencer content on social sites and claim that placing ads before videos …

Marketers need to adopt an audience-centric and quality-above-all-else approach to content creation in order to engage with potential customers consistently, according to …

Google is set to ditch 30-second ads on YouTube next year as it refocuses on content that can be consumed more readily …

Voice search is growing in popularity and is fast becoming one of the main methods for mobile users to find the content …

Content marketers are planning to create more original content and optimise their blog posts, news and videos for multi-device access in order …

Snapchat users are very likely to watch an entire brand’s story on the visual platform and generally use the search bar to …

  The use of topical content and text and subtitles to draw viewers’ attention are two of the main drivers for boosting …

A new study by Influenster has examined the generational differences in video consumption to help content marketers optimise their campaign budgets and …

A new BBC report has urged advertisers to focus more on the emotional impact of the content that they publish, as a …

Virtual reality (VR) has yet to take off in content marketing terms, according to a new report published by Yes Lifecycle Marketing, …

B2B marketers should take advantage of IT professionals’ growing content consumption habits by delivering a “variety of pertinent content” that will drive …

Valentine’s Day is now just a week away, and a guide released by Bing has urged content marketers to create content optimised …

Content marketers will need to produce “high-quality, value-driven” content and leverage new tech tools and platforms in 2017 in order to cut …

A fifth of small and medium-sized businesses in the US will increase their content marketing budgets in 2017, according to a new …

Only half of B2B marketers have a documented strategy for their content marketing efforts, and even less have outlined a campaign for …

Facebook is rolling out a new algorithm that will promote “authentic” content in the News Feed as it continues its clampdown on …

Digital tech enterprise Branch is helping users find relevant content in apps that they haven’t even installed yet with a new solution …

Digital marketers will invest more time and money into creating content for brand experiences during the next five years as they begin …

Condensing content to eliminate distractions and push consumers along the buying cycle effectively will be key to driving engagement on mobile devices …

Two-thirds of consumers prefer content marketing to educate and inform them about a subject and product, and 81 per cent believe that …

Paid search spend increased by 14 per cent year-on-year, while mobile phones accounted for almost half of all clicks during the fourth …

Snapchat announced on Monday that it will make a concerted effort to clamp down on fake news and sexually explicit content on …

There were two key takeaways from the latest Brand Storytelling conference which featured talks from experts from big brands, agencies and media …

A new study by content marketing specialist Siege Media has taken a closer look at the keywords that have the worst click-through …

Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …

Content density is set to be one of the most important factors for optimising SEO strategies in 2017, and the “per word …

A new study by a leading marketing specialist has found that enterprises could transform their content campaigns and results if they merely …

Content marketers should focus on creating blogs and content hubs that are designed to engage, retain and convert clients in order to …

Nine out of ten marketers now use visual content in more than half of the blog posts, news and infographics that they …

Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …

Brand awareness is the main goal for half of content marketers, and blog posts are amongst the most effective forms of content …

Facebook is reportedly launching a new mid-roll ad format for videos posted on the platform. The social giant introduced a similar initiative …

Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …

Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …

Content must be tailored towards mobile devices and platform-agnostic to meet the needs of consumers in 2017, according to a new study …

Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …

Polaroid has revealed that a new marketing strategy focused on the use of social creators has helped to drive a sales increase …

Longer forms of social video storytelling were incredibly effective in driving engagement during 2016, according to a new resource published by media …

Digital ad spend in the United States reached a record high of $17.6 billion (£14.4 billion) during the third quarter of 2016, …

Google will begin sending warnings to websites that have yet to switch their login forms to HTTPS. Google said that the security …

Nine out of ten marketers are now using a mix of organic and paid tactics for their social media marketing endeavours, according …

Twitter is now surfacing more relevant content in its search results pages after overhauling its algorithm. The social platform has traditionally used …

Facebook has revealed that there was a 27 per cent increase in the number of requests made by governments for account data …

Instagram is expanding its Stories content creation options with the launch of new stickers for videos and photos. Users of the image-focused …

The vast majority of enterprises and marketers will look for outside help with content creation and development in 2017, according to a …

Google is reportedly looking at introducing long-term and comprehensive solutions that will deal with a growing number of offensive search suggestions and …

Facebook has announced new measures to clamp down on the spread of fake news content on its platform. It will now work …

Twitter is launching a new live video function that will enable brands, popular personalities and general users to stream content directly from …

Relevant and engaging content is becoming more important when determining search engine rankings on Google, according to a new study published by …

Internet marketing company WebpageFX has published a new infographic to help content marketers and publishers to better target and reach each generation …

Facebook has revealed that several of its marketing metrics have been misreported, and it is now rolling out fixes to correct them. …

Gov.uk has vowed to overhaul its content strategy after revealing that almost three-quarters of its posts, files and documents are viewed by …

Two-thirds of committed content marketers are now clear on what they need to do to manage a successful campaign, according to a …

Google has updated its mobile app to promote more content tailored to a user’s interests and make the browsing experience more helpful. …

Facebook, Google, Microsoft and Twitter are going to work together to identify and tackle any extremist content that is posted on their …

Brands went ‘all-in’ on mobile video ads during the Thanksgiving weekend, according to new data published by analytics enterprise IronSource. It found …

Facebook is making it easier for brands to create, preview and share content for ads on mobile with the launch of a …

Social media is the most important marketing channel to leverage when launching a new product or service, according to a new study …

Live event marketing is quickly becoming one of the best ways for big brands to boost engagement by delivering exciting experiences and …

Mobile devices drove the majority of retail site visits during the Black Friday weekend and were responsible for more than a third …

More than a third of consumers are more likely to engage with brands if they create and publish visually appealing marketing content, …

Facebook is reportedly developing a content “censorship tool” that will allow officials to prevent posts and stories from appearing in a user’s …

Content creation is the most effective strategy for maximising the potential of SEO efforts but is also the most difficult, according to …

Google has revealed that it will replace the “In the news” section in search engine results with a rotation of “Top stories” …

Disney is currently publishing more than 6,000 pieces of content every month across its marketing channels and claims that it has a …

Creating and publishing high-quality content to convert viewers and deliver a more valuable experience to end-users is set to be a critical …

Pinterest is jumping on the curated content trend with the launch of a new Explore section that aims to surface new and …

A new research report published by the Content Marketing Institute shows that there is a direct correlation between content marketing experience and …

Facebook is introducing an all-in-one inbox for businesses so that they can effectively track and manage all of their communications across the …

Google’s DoubleClick platform has introduced native video ads as it strives to deliver a “faster mobile experience” to users on smartphones and …

Content marketers need to deliver a high-quality, personalised experience during the buying cycle in order to drive engagement and maximise their online …

Instagram is rolling out three new features for Stories to help content creators make more fun, unique and shareable images and clips …

Two-thirds of B2B marketers and agencies are now using software to purchase digital advertising, with almost 70 per cent revealing that they …

Facebook has updated its Messenger Platform to allow brands to post relevant ads in a user’s News Feed that then open up …

Google has revealed that it will surface results from the US Presidential election directly in search in real time once the polls …

Google has started testing a new mobile-first index as it continues its drive to deliver more relevant content to users on mobile. …

Video content and ads helped Facebook record a strong quarterly earnings call on Thursday as its average revenue per user increased by …

Six out of ten manufacturing marketers believe that their content marketing efforts are more successful compared to a year ago, and 82 …

Mobile search and video revenues saw triple-digit growth during the first half of 2016 and helped total digital ad revenues to reach …

Brands and online influencers can now access automatic, easy and intelligible data analytics for their content campaigns on Snapchat following the launch …

Here at Purecontent, we write many hundreds of news stories every day on all sorts of topics that our clients and their …

Those involved in video production are set to be given access to a new source of revenue, with Facebook preparing to give …

SnapChat is set to launch a behavioural targeting tool that will enable brands and publishers to tailor their content marketing campaigns using …

Google is facing claims from the Competition Commission of India (CCI) that it rigged search results. The company has been accused of …

Business travellers would like to see more content updates and functionality related to booking capabilities, food and weather from the apps and …

Google’s parent company, Alphabet, posted $22.5 billion (£18.5 billion) in total quarterly revenues for the third quarter of 2016 and comfortably beat …

YouTube has launched a new End Screens feature for content creators that enables users to promote actions such as visiting channels, subscribing …

Google’s recent expansion of local and mobile ads helped search ad spend and click volume to soar during the third quarter of …

If you want your blog to be successful, you will have to think about presentation. A strong layout, a regular posting schedule …

Facebook is now using a new ranking system on mobile devices that will surface relevant content and stories in real time for …

Content marketers who supplement engagingly written articles with videos and relevant images receive 94 per cent more views and substantially higher conversion …

Writers of online content know the challenges of creating conversions. For writers who produce content for profit-driven websites, this process can be …

Internal content cannibalisation is an overlooked problem in search engine optimisation (SEO), and companies need to takes steps to identify and get …

Consumers browsing in an app store are more likely to download based on an app’s content and presentation. Companies need to focus …

Content discovery platform Outbrain has launched a new network that will enable brands and marketers to develop, distribute and measure their content …

You’ve got a blog up and running on your site, you’re making it topical, you’re making it useful, but your traffic still …

Google has announced that it will finally be making mobile its primary index for content on the web as it aims to …

Google has acquired marketing platform FameBit as it steps up its plans to facilitate “creative collaborations” between YouTube’s vlogging stars and big …

Facebook has launched a new Workplace platform that positions itself as a one-stop-shop for work, email and content creation for big brands. …

Consumers in the US still prefer to browse content marketing offers via email rather than on social media or other platforms, according …

Content marketers who don’t embrace mobile strategies risk missing out on a quarter of their potential audience, according to a new study …

The UK Government has admitted that it needs to do more to protect personal data collected by research enterprises and services, and …

Data analytics is becoming a critical activity for content marketers in the digital age, but three-quarters of these marketers have admitted that …

WordPress is making it easier for publishers to write SEO-friendly content with the arrival of several new advanced SEO tools. The latest …

Mobile’s growing influence on ad spending across social media and search engines will ensure that the UK’s advertising market remains in the …

  Visual content is 40 times more likely to be shared on social media platforms and is an extremely effective marketing tool …

If you want to get the content on your website taken seriously, reach a wide audience and be seen as an authority …

Amazon continues to be the number one search engine for product-related searches in the United States and has increased its lead over …

Almost two-thirds of B2B marketers believe that their content strategies have improved during the last 12 months, and nine out of ten …

The growth of mobile content consumption is driving greater investment in programmatic ad spending according to a new report by eMarketer. The …

Fast food giant McDonald’s has revealed that it is planning to strengthen its content marketing efforts during the next 12 months and …

Investing in a content marketing plan is a big step to take. If you’ve been reading the other articles in this series, …

Marketers will now be able to reach and engage with the same user across a variety of different devices, sites and apps …

‘Viral’ is increasingly elusive, and brands should instead focus on delivering relevant content, according to a new report. The Science of Content, …

Nine out of ten B2B marketers in the United States are now using content marketing, and CMOs claim that it is second …

You’ve decided that you want to use content marketing for your site. It’s a great choice – you’ll increase your traffic, boost …

Smartphone apps are fast becoming the go-to resources for content consumption. A new study by research enterprise eMarketer shows that users in …

Marketers continue to invest more money into data-driven marketing initiatives and are reaping the benefits. More than 40 per cent of US …

Disney and Dolce & Gabbana topped the charts for brand engagement from social media content during recent back-to-school campaigns despite publishing only …

It’s something that everyone in marketing can sympathise with: you put a lot of time and effort into your website, make sure …

Mobile search has become the primary shopping tool for consumers, with almost 90 per cent now turning to their smartphones to find …

Content marketers must diversify the formats that they use and embrace a mixture of strategies to remain relevant to their target audiences …

The vast majority of brands and publishers are now making “moment marketing” a key component in their ad and content marketing strategies, …

Everyone who works in travel marketing knows that, at its core, it’s about selling a dream. Most people can only go on …

Marketers are still finding it difficult to determine the quantitative impact of their social media campaigns, with more than 60 per cent …

Facebook has rolled out three new tools designed to help marketers to broaden their reach globally. The solutions include a handy “Lookalike …

Content marketing is one of the most effective ways to let people know about what your business does, and if you go …

LinkedIn is helping marketers to get a better overview of the success of their campaigns with the launch of conversion tracking. The …

Featured Header

September 9, 2016
-

It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

Podcast listeners are increasingly receptive to advertising messages, with two-thirds revealing that they would consider buying the products and services that they …

It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

People are now consuming more content in mobile apps than ever before, with a new study by analytics enterprise comScore showing that …

Big Header

September 7, 2016
-

It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

Google is bolstering its Google Analytics service with a new automated insights offering that uses machine intelligence to find meaningful and actionable …

Default Header

September 6, 2016
-

It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

Twitter has announced that approved brands and publishers will now be able to monetise some of the content that they publish on …

Post With Video

September 5, 2016
-

It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

Post With Audio

September 4, 2016
-

It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

Post Without Media

September 3, 2016
-

It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

Facebook is rolling out two new updates that will improve a user’s experience when clicking on an ad on the platform. The …

Google is launching a new “In Apps” search tab that will enable smartphone users to locate content inside applications. The new tab …

Twitter has announced that it will begin sharing ad revenue generated from videos published on the platform with individual content creators. The …

Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …

SnapChat is set to launch a behavioural targeting tool that will enable brands and publishers to tailor their content marketing campaigns using …

WhatsApp has updated its privacy policy after announcing that it will start sharing users’ information with Facebook for better ad-targeting and friend …

Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …

Google has confirmed that it will soon be punishing publishers who use pop-up ads on mobile that are hard to dismiss. Google …

Brands are placing a greater emphasis on social media in their content marketing strategies, according to the second annual Marketing Monitor study …

A new report by digital marketing enterprise Regalix has shown that B2B marketers are embracing new data analytics to optimise their content …

Google AdWords Express is aiming to make it easier for SMEs to optimise their advertising and marketing campaigns with several new features. …

Pinterest has launched a new video advertising initiative called Promoted Video, bringing it in line with other social media sites such as …

A new article by The Wall Street Journal has revealed that only around 40 companies in the US have received certification for …

Twitter has rolled out a new marketing tool for brands and publishers called Promoted #Stickers that will enable them to feature in …

Google AdWords is changing the Quality Score for new and low-activity keywords, with both set to be reported as “null” from 12 …

Pinterest is making it easier for publishers and brands to buy the ads that they like with a new impression-based ad auction …

US enterprises are now deploying eight different marketing channels on average, with website and social media the most used, according to a …

Facebook is taking the fight to ad blockers with new tech that blends organic content and HTML for its ads on desktop. …

Local search is currently the most popular form of marketing for small- and medium-sized businesses in the United States, according to a …

Brands and publishers on Facebook might have noticed a few changes to their Pages recently, as the social media platform is slowly …

Instagram has launched a new Stories feature that allows users to share content via a slideshow format that will only be available …

Social networking site LinkedIn is finally embracing video content with a new initiative for top influencers. The short clip format will be …

Google has announced that it will be extending its Accelerated Mobile Pages (AMP) initiative to all organic mobile search results in the …

A new study carried out by information tech specialist Bitkom suggests that the value of digital news content in Europe is increasing.  …

Brands and publishers need more help to optimise their content marketing strategies for a global audience, according to a new research paper. …

Video tech and analytics company Zefr has analysed the vast brand potential offered by the upcoming Summer Olympics in Rio and has …

Tumblr has launched a new advertising program that will finally enable publishers to make money from the content they post on their …

Google AdWords has continued its focus on a “mobile-first world” after rolling out several new ad innovations, including the official launch of …

Bing Ads has rolled out its Keyword Planner to search marketers in several new regions, including the United Kingdom and Canada, and …

Almost a third of search results on the first page of Google now use the HTTPS protocol, according to a new study …

Facebook has been forced to defend its content removal policies after criticism from government ministers in Israel regarding “inciteful” posts and videos …

A Senior District Judge in the United States has ruled that Internet users have no right to privacy when using a personal …

Half of Fortune 500 brands are now actively using Instagram, with Starbucks and Nike topping the charts for engagement with followers on …

Facebook has revealed plans to update its news feed algorithm to promote more content and posts made by close friends and family …

More than 60 per cent of brands are planning to focus their marketing efforts on email this year in order to broaden …

Yahoo is the latest tech giant to launch a full suite of content marketing products. These products are intended to help brands …

Tech giants including YouTube, Facebook and Google are now using automated systems to remove extremist content from the Internet, according to news …

YouTube has launched a free training guide to help brands and agencies to build an effective video content strategy. The new Brand …

Blog posts and research reports have been named as the most effective forms of content marketing in a new study by online …

Twitter has launched a new standalone analytics app called Engage to help brands and marketers boost their engagement with followers, and grow …

Almost nine out of ten enterprises now have a content marketing team, and more than 40 per cent of them are planning …