Jamie Green

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Seven in ten marketers say that content marketing improves their lead generation efforts and that they have data to prove how articles, …

Google’s search algorithm is ever changing, so it makes sense to seek out a few alternative traffic sources for your content. Target …

Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …

Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …

Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …

The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …

There’s a common (and expensive) practice in content marketing that may be unnecessary: paying hordes of influencers and brand ambassadors to promote …

Voice search Voice search will be responsible for 50% of all online searches in 2020, according to recent research by Campaign UK. …

Content There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking …

Invest in content creation The majority of B2C professionals said they have increased their spend on ‘content creation’ during the last twelve …

Recycling and repurposing content has been a major trend in 2019, especially for web copy and articles that are underperforming. Stagnant content …

Start with navigation The quality of your content marketing output is of the utmost importance, especially if you want to rank …

The humble blog post is one of the oldest forms of content marketing, but it has never been more relevant in …

New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …

Algorithms can be a source of confusion for marketers, both on Google and social media. This is a problem as SEO is …

Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …

Jamie Green | Purecontent