Kannan Rajendiran

All the posts published.

  Target low-performing pages Google Analytics will list your best- performing web pages in terms of traffic volume, but it is also …

High-quality written content is central to marketing and SEO success, but it is also important to spice up blocks of prose …

Waiting for perfection Stage fright can be a problem for brands that are yet to embark on a content marketing adventure, …

Blogs Blogs should be the cornerstone of every brand’s content marketing output as they are incredibly versatile. Hubspot’s latest “State of …

Great creative is the central pillar of every successful content marketing campaign, but your articles and blogs are unlikely to fulfil …

“Added value”, “relevant” and “engaging” are phrases and words that are regularly cited as the end goal for content marketing, but …

How to craft content that resonates on a regular basis Are you fed up of volatile traffic numbers and the constant …

Great content always starts with great ideas. If you are struggling to pinpoint the right keywords and topics that will engage audiences, …

With the New Year just three weeks away, Content Marketing Institute has published 85 predictions for the industry in 2019. It is …

One-size-fits-all content marketing campaigns fail to appeal to the eclectic mix of consumers that populate your target audience, but breaking free from …

Mobile-first indexing Google launched its mobile-first index earlier this year, so brands should be doing everything they can to update content for …

CMOs are still struggling to measure the effectiveness of marketing and prove its value, according to a new Gartner report, but what …

Content marketing is a complex undertaking, and with so many factors and variables involved, it is not surprising that brands and bloggers …

Editorial articles and blogs are the most popular business content format for Millennials and Generation Xers, according to a new survey released …

Holiday season is now just a couple of months away, and Google is preparing for the busy period with a new shoppable …

Kannan Rajendiran | Purecontent