News Desk

All the posts published.

Google still leads the way in the search engine stakes but Bing has been rolling out a raft of frequent updates for …

Holiday season is now just a couple of months away, and Google is preparing for the busy period with a new shoppable …

Data quality plays a crucial role in content personalisation and campaign execution, but only half of B2B marketers are confident about their …

Pinterest has traditionally been viewed as a lesser-known quantity in the social media sphere as Facebook, Twitter and Instagram reign supreme, but …

Google Ads’ exact match targeting capabilities have been updated to cover search queries with different keywords, paving the way for search intent …

Brands that are GDPR ready are enjoying a boost in engagement, trust and loyalty, according to a new joint study released by …

Google search now serves up content twice as fast for repeated queries on Android through the use of a new form of …

Longer forms of editorial content and blogs are best for boosting SERPs on Google, according to a new poll conducted by news …

Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …

Brands are using Facebook to publish content more than ever before as 8.1 million articles, videos and infographics were posted on the …

Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …

Content marketing is now king for driving sales, according to a new study by Clutch. The study found that 82% of consumers …

Focusing on the “content experience” and following a five-step framework for creation and distribution can help brands to drive a significant increase …

Generating content for social media and measuring the impact of email marketing are two areas where brands are struggling, according to the …

Brands need to increase the emotional resonance of content to drive B2B sales, according to a new report published by social networking …

Pinterest wants to increase the visual impact of video content consumption on its platform after confirming an upcoming rollout of a new …

Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a …

The Internet of Things (IoT), interactive virtual reality (VR) and transparency are three of the key content marketing trends that brands need …

Connecting with consumers through content is essential, but gathering the right data to inform your strategy can be difficult. A survey can …

Tech enterprise Appier wants to help brands serve up automated content to audiences across multiple channels with a new AI-driven marketing platform. …

Content marketing was the most successful strategy for brands by a considerable margin during the last 12 months, according to a new …

Google confirmed midweek that it had released a “broad core algorithm update” after webmasters spotted a slight change in SERPs and traffic. …

Organic social media channels are the preferred method of distribution for brands creating video content, according to a new report from Wibbitz. …

Twitter says that it is focusing on being a “healthier” platform for all rather than targeting user growth at all costs after …

Google said that “word count is not indicative of quality” and urged brands to focus on content that is “very important” and …

According to new research by Channel 4, 60% of young people want ad content to be “purpose-driven” rather than merely pushing a …

Nine out of ten marketers believe audience data is valuable for content campaigns, according to a new study by Lotame – a …

Content is one of the top digital marketing channels for brands, according to a new survey by Clutch. The findings also indicated …

Relevant content published across multiple platforms can help cosmetics and beauty brands to push consumers along the buying cycle more effectively, according …

Content marketing will be the top priority for chief marketing officers (CMOs) this year despite an ongoing struggle to measure the true …

Brands will focus martech investment on content marketing and data solutions during the next 12 months, according to a new study published …

Google has confirmed that its latest Speed Update is now “rolling out for all users”, marking the arrival of a new algorithm …

The FIFA World Cup is almost over, but brands still have time to reach and engage with new audiences by using high-quality …

Digital retailers will invest in voice search and machine learning to improve their content and digital marketing efforts during the next 12 …

Facebook is not the branded content platform it once was, but a new study suggests that marketers will still benefit from investing …

Written content is the most effective form of content marketing for driving traffic to a website, according to a recent study by …

Google’s new “Speed Update” will put faster loading content centre stage in search engine rankings, but brands that are mobile ready are …

Six out of ten financial institutions are planning to increase their investment in content marketing, according to the 2018 Digital Trends in …

YouTube is making it easier for brands to publish more creative videos on the platform with a range of new ad tools. …

Travel brands are investing more in content marketing this year to deliver personalised messages across multiple channels, a new study has found. …

Managing a content schedule effectively can make all the difference in marketing strategy. Here are some practical tips for managing an editorial …

Premium news content can set a brand apart in an age when fake news on social media is a growing concern for …

LinkedIn, the social network for professionals, has just rolled out new Sponsored Content carousel ads with customised, swipeable cards. These new ads …

Pinterest has just announced Creative, a new specialty in the Pinterest Marketing Partners programme. Creative joins several other specialty areas on the …

According to a new survey by Nielsen, chief marketing officers rate digital marketing as more effective than traditional forms of media – …

According to a recent study by UK-based Zazzle Media, email continues to play a significant role in content marketing strategies, yet companies …

Hoping to cash in on consumers’ growing appetite for video content, Instagram has announced that it will soon allow users to upload …

Web pages and content are loading faster following the arrival of GDPR, according to a new analysis from Catchpoint and Marketing Dive. …

Research shows that consumers want to see high-quality videos, graphics and photos from brands. It’s also no secret that the impact of …

Pinterest is hoping to strengthen its claim as a primary hub for branded videos with the arrival of new max width video …

Brands can increase engagement with audiences by using creative storytelling to elicit emotions such as nostalgia and schadenfreude, new research from Topix …

The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …

Marketers need to move away from a reliance on “vanity metrics” and instead show business leaders that digital content can deliver return …

Editorial content and engaging visuals can help to differentiate brands in the digital marketplace according to a new study from CMO Council. …

Toxic masculinity is still a problem for many brands who are failing to evolve to new concepts of gender, a new study …

Millennials want to consume high quality online tutorials, how-to’s and other informative content before making an online purchase according to a new …

Big brands are coming together to force through changes to the digital ad market in order to make it more transparent and …

Facebook’s push for transparency is strengthening after it introduced a new ‘creative reporting’ metric to help marketers better understand the elements of …

Brands eager to engage with consumers regularly should double down on news content. According to new research released by video ad enterprise, …

Brands using Snapchat for content marketing campaigns will soon see a familiar interface as the social media platform has decided to roll …

Six second ads are effective at reinforcing messages previously delivered via longer ads or other forms of content, and are more likely …

Videos and blog posts are the most popular content formats used by digital marketers and almost two-thirds of brands push out high …

Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …

Content targeting is the most effective method for reaching and engaging with consumers on YouTube, according to a new study published by …

Brands are becoming more mature in their approach to content marketing campaigns, but chief marketing officers are still struggling to draw together …

Google has finally flipped the on switch for its mobile-first index after 18 months of preparations for an updated SERPs that serves …

Snapchat has ended a busy week with the launch of a revamped Spectacles feature, a new policy for the collection of data …

Google has long been able to serve up high-quality written word and visual content, but it now wants to make it easier …

According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …

Content marketing industry leaders want to establish a set of standards and solutions to “clearly differentiate” organic articles, blogs and other resources …

The year is well underway, and several content marketing trends have emerged as ones to watch for 2018. More and more published …

Content marketing grew from a desire to give consumers value rather than a sales pitch. According to some experts, though, a few …

According to a recent survey from the CMO Club in partnership with Globality, nearly a third of head marketing officers are unhappy …

According to the latest edition of PQ Media’s annual Global Branded Entertainment Forecast, content marketing has quickly grown to a $16bn industry …

Google will serve up additional organic content to mobile users after launching a new “more results” button in search, which will reveal …

A failure to create shareable content on social media and digital channels can make a brand less “talkworthy” according to new research …

Digital agencies can play a vital role in the rapid deployment of content across platforms to engage with audiences according to Accenture …

Consumers want brands to serve up content that is not overly personalised and does not push their morals or values according to …

Deindexing web pages can actually help increase site traffic by directing search engines to relative pages and eliminating unrelated pages from popping …

The power of influencers may be waning as a new report by the Association of National Advertisers (ANA) has found that just …

Consumers engage with branded content for longer when the sponsored organisation is mentioned only one or two times later in an article …

The ongoing digital transformation in business is driving more spend on digital content and advertising, according to a new report released by …

Google’s full-scale pivot towards smartphones continues to gather pace after it began rolling out mobile-first indexing to scores of more sites earlier …

The vast majority of brands are still struggling to determine the right mix of content tech and platforms for driving better engagement …

Brands need to establish a content creation model, align creativity and strategy and then craft compelling stories to deliver the articles and …

Brands are now more confident that editorial articles and prestigious blogs will resonate well with audiences compared to a decade ago, according …

The European Commission wants to bring more transparency to how content is served up on search engines, after proposing a new set …

According to new research published by the Content Marketing Institute, two-thirds of tech marketers are now outsourcing their content marketing activities, and …

Coca-Cola has pivoted towards content marketing to tell better brand stories in Asia. The brand believes engaging articles and videos can tap …

Fast loading content on Google could be universal in the near future, after the tech giant revealed that it is currently working …

Brands can create content that readers really want to consume by sharing a value proposition, including compelling visuals and delivering good advice, …

Marketers are eager to integrate artificial intelligence and machine learning into their content marketing strategies as 60% said they are either “very …

The European Commission (EC) has issued guidelines and recommendations for the removal of “illegal content” that appears online and wants tech companies …

Brands should focus on creating “evergreen” content to combat a downturn in social sharing, according to the latest Content Trends Report published …

Big brands are making a foray into the world of poetry as they look at new ways to use the written word …

Facebook is doing its bit to improve transparency in digital marketing after announcing plans to overhaul metrics, so that brands can get …

Young people now view social media as a primary content consumption tool rather than a platform for keeping in touch with friends, …

Transmedia storytelling will be a major trend for content marketers this year as brands look to tie a growing number of connected …

Compelling content is a crucial tool for brands in an era where consumer choice is at an “all-time high” and loyalty has …

Google has upped the ante with its popular Accelerated Mobile Pages initiative with the launch of new AMP Stories, which will combine …

Brands will significantly increase their spend on all forms of content marketing this year and will also focus on delivering more targeted …

The organic reach of content published on Facebook will take another hit this week as the platform rolls out a new update …

Video has become central to many content marketing campaigns during the last 18 months but William Grant & Sons exec, Cathal Gillen, …

Almost nine in ten B2B enterprises will leverage the power of digital content marketing in 2018 in order to drive engagement across …

Instagram is tapping into both storytelling and shoppable content trends with the launch of new carousel Stories, which will allow brands to …

Indian marketers are the latest to recognise the value of thought leadership and branded content for driving customer retention and trust, according …

Instagram is making it easier for brands to deliver targeted and relevant campaigns on its platform after adding a long-awaited schedule feature …

Live video will be a top priority for brand and retail executives in 2018 amid a growing desire to use visual content …

Brands that invested in high quality content that serves the needs of users and customers performed the best in search engine rankings …

Quality over quantity is a well-worn mantra in content marketing, but new research published by marketing software enterprise Skyword suggests there is …

Google has revealed that it will begin factoring page speed into how it ranks web pages in mobile search results later this …

New research published by the Content Marketing Institute (CMI) found that agencies are playing a major role in content marketing campaigns in …

Brands can appear “progressive” and “inclusive” and capitalise on emerging opportunities to engage with new audiences by creating LBGTQ-themed content and ads, …

YouTube’s brand safety woes have continued into 2018, but the video sharing giant is attempting to bring advertisers and marketers back on …

Brands may be struggling to get the best out of their content marketing efforts due to general lack of knowledge within the …

Google revealed on Monday that its updated Search Console will officially become accessible, allowing webmasters to access more data and features to …

Facebook has urged marketers to “be global” and “go mobile” with content after publishing new data from the 2017 holiday season, which …

One in ten marketing execs says that they are now using machine learning and other forms of cutting edge technology to personalise …

Visual content will again be a major trend in 2018, and a new infographic published by FramesDirect has given brands and marketers …

Branded content is much better at driving awareness and engagement compared to paid impressions on Facebook, according to a new study by …

Brands need to create mobile optimised, platform specific and entertaining content to regularly reach and engage with young audiences on social platforms. …

Brands must become more customer focused, embrace diverse thinking and focus on excellent storytelling to connect and engage with target audiences next …

Google is hoping to help brands improve the performance of their web pages and content with a new Webmaster Video Series called …

BBC Storyworks has launched a new measurement tool designed to help marketers gain a better understanding of how their branded or sponsored …

Marketers are now using content to contribute to a narrative with the end goal of being part of a consumer’s daily life, …

Google revealed on Thursday that its supercharged Search Console experience will roll out during early 2018, so marketers can look forward to …

Organic search was the best performing channel for marketers in 2017 and will be a number one priority again next year as …

Consumers believe content published on brand sites and apps is more trustworthy, accurate and credible than similar resources found on social media, …

According to the latest “B2C Content Marketing 2018: Benchmarks, Budgets and Trends” study published by CMI and MarketingProfs, brands value high quality …

The 2017 Branded Content Benchmarks Report from Pressboard is the latest to highlight the ongoing shift from desktop to mobile after it …

Google has again urged publishers to optimise content for mobile and consider the look and feel of their creative rather than relying …

Content is set to transform public relations and communications in 2018, but a new study from Version 2.0 Communications has found that …

Marketing expert Sam Balsara believes there are now “limitless” opportunities for brands to use content to enhance their brand, amplify marketing campaigns …

Brands on Snapchat can now leverage new content marketing tools after the social platform rolled out its Promoted Stories feature late last …

Brands must double down on consumer-centric content to meet the wants and needs of a new actively engaged audience, according to industry …

A new study conducted by SEMrush is the latest to reveal that more relevant and in-depth forms of content have a much …

A recent report revealed that the world’s most influential asset managers define content marketing and thought leadership are top priorities for their …

Content creation is now considered one of the most critical PR activities for communications professionals, though the majority are still struggling to …

Twitter’s traditional 140 character limit will soon be no more after the social media giant confirmed on Tuesday that it would be …

Branded content with longer headlines are better for driving engagement with target audiences, according to a new study published by tech enterprise …

Snapchat is making it easier for content marketers to track important cross platform metrics for their ad campaigns, after rolling out its …

Digital content marketing is evolving. Businesses must ensure that content campaigns and strategies keep abreast of change, so they remain at the …

News Desk | Purecontent