News
4G Network Could be Delayed in UK Until 2015
Consumers who want to be able to view their content at high-speed when they are away from a broadband connection, might be disappointed to hear indications that the 4G network will not be available before 2015. The news comes from Ofcom, the UK web and phone regulator, which has released its draft 2012/13 annual plan. [...]
Survey Reveals Habits of Internet Users
A new study carried out by KPMG has shown that consumers are using their smartphones, tablets and PCs for an increasing number of varying activities. The survey was carried out on 9,600 people in 31 different countries. It showed that 86% of people surfing the web prefer to do so on their PCs. Only 8% [...]
The Digital Future of Time Inc
There have been various signs in recent times pointing towards a major shift in the magazine industry, away from print magazines. Last year, iCrossing digital marketing agency was bought by Hearst Magazines, a move that has resulted in the launch of digital publications with no print version. There are also announcements continually being made about [...]
UK Shoppers Embrace the Internet
A new survey has shown that consumers in the UK shop online more than those in other countries. Ofcom’s annual International Communications Market Report surveyed the UK alongside 17 other countries. It found that of internet users in the UK, 79% had bought something online already. In Italy, only 27% had done so. Almost 90% [...]
Guardian Moves Towards More Targeted Marketing of Paid Services
The Guardian newspaper plans to introduce marketing on its website that is more targeted in nature, with the intention of steering its readers toward the paid-for services offered that are most relevant to the individual consumer. The services on offer that will be subject to targeted marketing include the Soulmates dating service and Guardian holiday [...]
Social Media’s Hierarchy Becomes Apparent
reputation as a troublemaker. The use of sites like Twitter and Facebook in the Arab uprising led to rather robust debate over the use of such services and the behaviours they were said to be enabling. Although largely praised in the West, the use of social media, particularly that of BlackBerry Messenger in the UK [...]
Increased Use of Digital Content Raises Smartphone Brand Loyalty
Research has found that the more services and applications smartphone owners use, the less likely they are to switch to another brand. In fact, of those who own both an iPhone and iPad, one in five say it would be more difficult to change smartphone than to switch bank accounts. The research was carried out [...]
Companies Must Learn from Social Faux Pas
As more and more companies begin to embrace social media strategies, they would do well to remember that any marketing using these outlets should be thought about just as carefully as their more traditional marketing. There could well be an argument for the view that social media marketing should be planned even more carefully, due [...]
Key Areas a Great Corporate Blog Should Address
When planning a corporate blog, it can be all too easy to commit any one of a number of sins. Whether it’s creating bland and unimaginative content, splashing “marketese” all over the pages or making the whole affair a self-congratulatory love fest; getting the content wrong will have readers heading for the back button on [...]
Use Social Media to Build Customer Relationships
The online phenomenon of the last couple of years has truly been the emergence and development of the social networks. Whilst the casual use of tremendously successful sites such as Twitter and Facebook has allowed users a window into the lives of their favourite celebrities, the most exciting use of these sites in business is [...]
