Posted on Friday 28th of July by Jo Cook
Brands in east Asia deemed content as one of their most effective marketing channels last year, but the majority are still struggling to run and manage campaigns effectively due to a lack of skills and resources, according to a new study published by marketing network GetCRAFT.
Overall, 150 brands in major cities in the Philippines were surveyed for their opinions about content and the challenges that they currently face. The use of insightful, creative articles, videos and other resources to reach and engage with consumers featured in the top three of the most effective marketing channels along with social media and social media ads.
While brands have embraced content endeavours, nearly 60 per cent said that there are various challenges that are holding them back from delivering relevant campaigns that provide the return on investment that they need. The most cited issues include a lack of digital tools, weak … Continued