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Consumers across all age groups are now more receptive to online ads and are becoming less concerned about auto-play content and ad …

Content marketing is now a “must have” for financial tech companies, according to a new study by BackBay Communications, which shows that …

Recycling and repurposing content has been a major trend in 2019, especially for web copy and articles that are underperforming. Stagnant content …

Facebook has tweaked its video ranking algorithm to serve up more relevant content for users on its platform. In a blog post …

High-quality content is always the end goal for creatives, marketers, and brands, but what does this rather vague term actually mean, and …

Google is aiming to educate and entertain marketers with a new video series based on search engine optimisation myths covering topics including …

Four in ten marketing leaders believe that artificial intelligence (AI) is enabling them to improve personalisation and deliver digital content and experiences …

Documented strategies work Experts have been espousing the benefits of documented strategies for some time, so there’s no excuse not to have …

Brands will increase their spending on video content by 25% this year as the ad industry makes its first steps towards becoming …

Focusing on a single format Marketers recently admitted to feeling overwhelmed by the scale of the tools and platforms available to them. …

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