Latest Posts

Latest Posts

Panda

Panda 4.1 rolls out: who wins and who loses?

Posted on Tuesday 30th of September by Sarah Rumbles

Watch out, there’s a (newly updated) Panda about: Google’s latest iteration of its Panda algorithm (4.1) to be more precise. And in under a week of its rollout, it’s already dealt a savage mauling to some forms of online content.

Designed to filter out poor, spammy or “thin” content from higher search rankings, the latest incarnation of the not-so-cuddly virtual beast is (according to Google, anyway) allegedly more precise. According to a post by Google’s Pierre far on Google+, the internet giant has discovered “a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.”

Basically, that means it should permit small and medium-sized sites with high quality to achieve better rankings. It should also help anyone clobbered by its predecessor’s mighty paw to emerge into the light again if they’ve made … Continued

Editorial clout

Forgettable content: why editorial clout matters in content marketing

Posted on Monday 29th of September by Sarah Rumbles

It was The Next Big Thing only last year, but the nature and future of content marketing is coming under heavy shellfire from some big guns in the digital content industry – and perhaps with good reason. No one likes dreary, bromidic articles or videos, even when they’re dressed up as (sponsored) ‘news feeds’ or (paid) ‘features’.

If sponsored content induces feelings of chewing down yards of muslin, it probably deserves to languish on brand pages unseen, unloved and unshared. And sadly, as digital marketing thought-leader Jon Davie (MD of Zone) has recently opined, the internet is full of it.

Writing in MarketingMagazine.co.uk, Davie says:

“Content marketing works on the principle that brands can engage with customers by producing things that are useful, entertaining and valuable. To achieve this objective, we have to make the audience sit up and pay attention. And that means standing for something.”

Davie’s solution is … Continued

Social media and mouse

What does the Ello explosion mean for marketers?

Posted on Monday 29th of September by Sarah Rumbles

Now here’s a phenomenon worthy of a little reflection: Ello, the new advertising-averse social network that sank without trace after its launch in March is suddenly attracting signups faster than the chomp-through rate in a glutton’s doughnut-eating contest. How come?

Ello makes it clear in its manifesto that, unlike virtually every other social network, it doesn’t sell ads, doesn’t sell user data to third parties, doesn’t read posts to friends and doesn’t map social connections for profit, all of which it describes as “creepy and unethical.”

The immediate trigger appears to be an exodus of LBGT users from Facebook after it blocked the use of persona monikers instead of real names (musicians with stage names have also objected). Ello, like Twitter, permits the use of persona names (maybe it’s not connected, but the the surge in its membership followed a tweet about Facebook’s policy from famous drag artist Ru Paul).

Continued