Posted on Monday 24th of April by shaun
Pinterest is preparing to ditch the “Like” button as it looks at new ways to differentiate itself from rivals Instagram and Facebook and double down on its core aim of surfacing engaging visual content for users across the Web.
Pinterest CEO Ben Silbermann said that convincing people that the platform isn’t a social network and is instead a hub for new and exciting ideas for “real life” is currently its “number-one challenge,” and it is set to launch its first-ever ad campaign in the US this summer to promote the qualities that make it unique.
Pinterest currently has more than 150 million users, but in order to ensure that community numbers don’t stall in the near future, it is looking to make a few changes. Discontinuing the “Like” button is its first port of call. It claimed on Friday that users engage with Pins more readily when the now-ubiquitous button … Continued