Posted on Tuesday 17th of January by dave
A new study by a leading marketing specialist has found that enterprises could transform their content campaigns and results if they merely raised their budgets slightly to match other marketing channels. Eight out of ten agencies expect content to play a much more important role in marketing in the coming months.
Over 300 marketers, creatives and agencies were interviewed to determine the best publishing schedules and content strategies for long-term success. While content is becoming critical to brand awareness and engagement, the majority of respondents are focusing on quality rather than quantity, as 43 per cent publish blog articles, news and videos just once every week.
Only 13 per cent said that they adhere to a schedule of multiple posts, while 35 per cent said that they publish content on a daily basis. This suggests that brands should worry less about falling behind in their content endeavours, though almost two-thirds … Continued