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Creating and distributing “high impact” content can drive a 200% increase in leads while costing considerably less than standard outbound marketing, according …

Brands using influencers to amplify the power of content require a steady stream of content to be successful, according to a new …

If you have been getting bogged down in qualitative and quantitative analysis of content campaigns, you may want to take a step …

Video is now the primary storytelling format on Instagram as brands turn to more creative clips rather than static images and visuals …

Social reach Broad metrics are not always the best way to determine the success of your social content efforts, but reach bucks …

Google says that it recently tweaked its search algorithm to ensure that only relevant and authoritative content is surfaced during trending events …

Content is now “super important” for modern businesses due to the rising cost of paid media and search, according to Online Marketing …

A new study by Heinz Marketing and PAN Communications has found that two-thirds of brands are now more confident in their ability …

Organisations are now more confident in their ability to align content marketing campaigns with ROI, but many still believe that analytics and …

Set high standards Creating something truly valuable does take time and effort, but it is a worthy goal for all brands as …

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