Posted on Wednesday 17th of September by Dave
Are the days of organic reach on social media coming to an end? A growing brigade of digital marketers are leaning toward this view, and not without reason.
The disquiet amongst them turned from vague rumblings of discontent to clear claps of thunderous ire with the publication last October of a Forrester survey of 395 marketers. When it came to creating business value through organic reach, it revealed, Facebook came bottom of the list, below every other marketing channel (onsite ratings and reviews came top).
A study by Ogilvy earlier this year yielded further dispiriting data: organic reach on brand pages had nosedived to a mere 6 per cent, crashing six percentage points in five months. And for pages with under 500 fans, the news was even more depressing: their organic reach fell over the same interval from an already feeble 4 per cent to a positively moribund 2.1 per … Continued