5 Ways to Include Keywords in Your Copy

You know that you need to include keywords in your copy so that it can be indexed by search engines. You want to drive traffic to your site by using this strategy effective. Here are five ways that you can include keywords in your copy:

1. Headlines

When you are preparing your web copy, make sure that your headlines include keywords that are relevant to your site. Headlines give the Internet user a preview of that kind of information they are going to get by visiting the page, and they give search engine crawlers something new to index.

2. First Paragraph

Your keyword or keyword phrase should also appear in the first paragraph of your web page. This is a good strategy for SEO purposes, as well as catches the interest of the Web surfer who visits your site.

3. Sub Headings

Since you know that you need to break up your web page with sub headings as appropriate, make sure that you include your keywords in this part of your web page as well. Use variations of your main key words to give the piece some variety.

4. Bullet Lists

Another way to break up your copy and give your site visitors their content in easily-digestible chunks is to include bullet lists. This is another place where you should be including your keywords in your copy.

5. Last Paragraph

The final paragraph of your web copy is where you summarize the information you have presented on the page. Use your keyword phrase here to wrap things up effectively for the reader. Do include a call to action that tells them what you want them to do next.