Posted on Friday 12th of May by Jo Cook
Discovery Networks Asia Pacific has revealed that it is shifting its focus to shorter forms of content as it looks to transition from its long-standing position as a traditional video enterprise. In a new interview with global media platform The Drum, Discovery said that its new batch of bite-sized content has received a “very strong reaction from the community.”
Discovery is synonymous with satellite and cable channels, which have been the home for its unique selection of factual and lifestyle programming during the last three decades. However, the shift in content consumption habits in recent years due to the rise of mobile has driven a need to diversify its platforms.
Arthur Bastings, Discovery Networks Asia Pacific’s Managing Director and President, said that its new short-form digital content brand, Tan Ba, was launched to engage with younger audiences and is part of Discovery’s goal to become a maker organisation, which will … Continued