Posted on Monday 6th of March by amy
Brands that focus on in-house content creation are generally unsatisfied with the results and are struggling to identify and invest in content that could transform their business. These are findings from the recent Social Media Week in New York, where the latest trends were discussed in content marketing sessions.
The question of whether brands are spending too much on the wrong content is a hot topic for marketers in 2017 and Noah Brier, CEO of social media marketing enterprise Percolate, claimed that “everyone” is currently trying to determine just how much content is the right amount and how to balance this with budget constraints and the use of creative partners.
One theme that emerged is that brands are not overly enthusiastic about their output when publishing in-house content. This dovetails with recent reports, such as a study from B2B software services company Clutch, which showed that in-house content marketers are … Continued