Posted on Thursday 16th of February by amy
Content marketers are planning to create more original content and optimise their blog posts, news and videos for multi-device access in order to improve campaigns, according to a new in-depth study from research enterprise Clutch. Nine out of ten respondents said that the amount of content that they create is “important.”
Clutch polled 300 expert content marketers to get a better idea of how the discipline dovetails with search engine optimisation (SEO). It found that the two practices are intrinsically linked, as 79 per cent of marketers said that they use content primarily to improve brand visibility on Google and other search engines, while 21 per cent focus their efforts on lead generation.
“As far as SEO goes, without content, there are no rankings, and there is no opportunity to appear in results,” Rand Fishkin, the founder of SEO software company Moz, noted in the report. “[Content marketing … Continued