Posted on Friday 24th of February by Jo Cook
Facebook is set to increase its monetisation options for brands creating content on the platform with the introduction of ad breaks for video. The tech giant is currently testing ad spots for live and uploaded clips as it looks to boost revenue and enable publishers to deliver more relevant ads to users across desktop and mobile.
Facebook said that it has already started testing the new ad initiative, which will see publishers earn a 55 per cent revenue share. They will soon have the option of inserting an ad break into a video at the time of their choosing, though it must autoplay after at least 20 seconds from the start and be spaced two minutes apart from any other break.
“Whether on Facebook or off, we’re committed to continuing to work with our partners to develop new monetisation products and ad formats for digital video,” Facebook’s VP of Partnerships, … Continued