Posted on Wednesday 24th of May by Jo Cook
Search engine results on Google deliver a more immediate and long-lasting impression for consumers compared to corporate websites and are more likely to serve up relevant and valuable content, according to a new report published by marketing enterprise Lumentus.
While both B2C and B2B organisations tend to focus on web copy to build a brand image and share stories, many are neglecting the importance of creating engaging content to rank on the first page of SERPs. Of the 800 adults polled in the study, under five per cent said that they rely solely on an enterprise’s website, while more than 90 per cent use Google to research a company, product or service.
Websites remain a vital component in the content marketing mix, however. In total, almost 77 per cent said that they trust the information that they read when visiting corporate portals, but unique online news generally carries greater … Continued