Posted on Wednesday 23rd of August by Jo Cook
Facebook is launching new publisher logos for content posted on the platform so that users can determine whether it is trustworthy and reliable before they consume it. The logos will feature alongside content found in the topical Trending section and within search results on the social media site on desktop and mobile.
The industry’s major players have been tasked with improving their methods to combat fake news this year, and Facebook’s latest move should help users better differentiate relevant, high-quality articles and videos from fabricated news from lower-quality sources. The changes will start rolling out this week.
While enhancing people’s awareness of content sources is a top priority for Facebook, the arrival of logos will also enable brands to strengthen and enhance their own image. The uniformity of the social giant’s layout style has arguably robbed publishers of their unique identities, and logos will go some way to remedying … Continued