Posted on Friday 23rd of June by Jo Cook
A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the list of answers for the most important marketing initiative this year.
BrightEdge conducted the research a few months ago, when it asked more than 250 digital marketers at Fortune 500 enterprises in both B2B and B2C sectors about what exactly is on the agenda for them during the remainder of 2017 and their views on current and future trends.
The overall sentiment is that organic initiatives such as unique news, blog articles, videos and infographics will take the lion’s share of marketers’ budgets in the coming months, and stellar performance across search and social will be important for driving positive customer actions.
However, less than 15 per cent said that mobile was a top priority, which is surprising considering Google’s push to optimise for smartphones and … Continued