Posted on Friday 11th of August by amy
Global content marketing revenues increased by 14 per cent to $28.1 billion (£21.7 billion) last year and are set to soar at a similar rate in 2017, according to the second edition of PQ Media’s Global Content Marketing Forecast. Branded mobile content, digital videos and social media were noted among the key drivers for the impressive growth figures.
PQ Media’s publication is the most comprehensive content marketing overview with a wealth of in-depth data and analysis for different segments of the now-vast industry. Overall, double-digit growth is expected for the foreseeable future, as the latest study forecasts revenues to jump by 14 per cent again this year due to heavier investment, the popularity of branded content and better optimised strategies and campaigns.
B2B remains the largest sector for content with revenues of $14.7 billion (£11.3 billion) compared to the B2C sector’s $13.4 billion (£10.3 billion), but the latter grew at … Continued