Posted on Friday 1st of July by Jo Cook
Half of Fortune 500 brands are now actively using Instagram, with Starbucks and Nike topping the charts for engagement with followers on the social media platform, a new report by TrackMaven shows. The analytics and software provider analysed more than 41,000 unique posts on Instagram from May 2015 to May 2016 as part of its research.
TrackMaven’s Fortune 500 Instagram Report: 2016 Edition aims to shine a light on how the biggest brands are using Instagram to broaden their reach. It found that 98.9 per cent of interactions with some of the largest corporations in the United States were made up of “double-taps” and likes, which indicates that the platform is geared towards engagement rather than feedback and personal conversations.
While Instagram’s core appeal is the use of filters to alter images and photos, almost 90 per cent of posts made by Fortune 500 brands did not use any of … Continued