Content marketing expert Neil Patel recently released a new video with a number of new tips for marketers and brands that are planning to up their commitment to articles blogs and videos this year and are searching for the best strategies to support their campaigns. Here are four standout recommendations for 2019.
Mix it up
It’s easy to get stuck in a rut with content, and Patel believes that it has never been more important to mix up topics and keywords so that consumers do not always see the same information. You don’t need to make drastic shifts to other subjects, but variations on a theme could be a good starting point. Always try to come up with something new and fresh as this will give you a better chance of edging out the competition in those all-important search engine rankings on Google and Bing.
A big trend for 2019 is visual content in any form. Video has long been viewed as the king of visual output, but try not to put all of your eggs in one basket. There are other mediums too. Recent studies have found that B2B audiences want more informative content, so consider using fact-based infographics on LinkedIn to meet their needs. You could also use high-quality images in articles or ramp up video production for a YouTube campaign.
Don’t forget about promotion
The best content can fail without the right promotional push. In 2019, it makes sense for brands to outsource creative to an agency or other third party and instead focus efforts on promotion. Patel believes that the 80/20 rule rings true in this case and that marketers should spend the majority of their time amplifying the reach of content. Both email and social media are incredibly useful tools for promotion.
The promotion drive leads into social shares. Platforms such as Facebook and Twitter can create a significant amount of traffic, so set up a social media page and get started with multi-channel publishing. Building your brand on social will also make it easier to deliver content to the right audience at the right time.