High-quality written content is central to marketing and SEO success, but it is also important to spice up blocks of prose with visuals to keep readers engaged so that they consume blogs in their entirety. Here are a few ways that you can make your blog output more attractive.
Four in ten bloggers use two or three images in their content and 22% include five or more, according to new research by Orbit Media. Stock images are always a simple and effective option, but you could offer something a little different by using research to create data-driven visual aids, which can be presented in the form of graphs or charts. These visuals can support your arguments and deliver information in a concise and eye-catching manner, which will make your content more relevant for the reader.
Google’s John Mueller said this week that blockquotes can add value to content marketing materials when used in the right way. Why not provide a new spin on standard quotes by creating an image with a memorable quote from an industry expert or well-known influencer? Visualising quotes can add further weight to any points you are trying to make as readers love reputable sources.
Infographics are an extension of data-driven visuals. If you want to go deeper into a particular topic, then why not serve up relevant data with an aesthetically pleasing and user-friendly infographic? The great thing about infographics is that they can be the centrepiece of a blog and often don’t require extensive content to support them. Simply provide a starting and closing paragraph and include a few keywords and you have a complete blog ready for publication. You could even cut an infographic into several parts and post them as informative, snackable visuals on social media.
Perhaps the quickest way to add visuals to a written post is via screenshots. These screenshots could feature actionable tips, lists or step-by-step instructions. They are particularly useful if you are writing a how-to or guides and need a simple visual aid to support content that is designed to help and inform end users.