Help is at hand for news content publishers with the launch this week of Google’s new news portal, Google News Publisher Center.
Google News Publisher Center will enable news publishers to manage and update their news content whenever they want, as long as their site is already verified and ready to manage within the Google News Publisher Center. Those who are not yet verified can go through the process of verification in order to use the new features.
Google software engineer Eric Weigle wrote in a recent blog post: “If you are a news publisher, your website has probably evolved and changed over time. Until now, when you have made changes to the structure of your site, we might not have discovered them unless you told us. And that meant they might not have shown up in Google news, which in turn could have resulted in readers not seeing your great content.
“Ultimately, our goal is to make this a platform where news publishers and Google news can work together to provide readers with the best, most diverse news on the web” Weigle added.
The new features will enable the user to update news details, including altering your site name and labelling your site name with relevant source labels, for example ‘blog’ ‘satire’ or ‘opinion’. Publishers will also be able to update section URLs when changing the site structure when you add new sections (e.g. http://example.com/2014commonwealthgames or http://example.com/elections2014). News publishers will also be able to label sections with a specific topic such as ‘Technology’ or ‘Politics’.
These new features will help publishers to classify their news content, and allow potential readers to be more informed about the articles they’re clicking on.
At the moment the News Publisher Center will only be available in the US, but Google says it plans to introduce it to other countries soon.