For many small to medium sized businesses, creating a strong online presence is a challenge, and keeping a site high in the search results rankings can be a constant struggle.
Google has come up with a new approach that integrates Google search, Google+ and Google maps to provide a platform for business to engage in a more simplified SEO campaign.
“Google My Business” is a more streamline approach to putting local businesses on the web by giving them a platform to inform, engage and update customers and potential customers about their goods and services. Businesses can use the hub by personalising their dashboard with photos, text and videos about themselves, and can also interact with customers through Google+ and Google Hangouts.
In a YouTube video introducing “Google My Business”, Google describes it as a “free and easy way to find and connect with your people, wherever you are.” It went on to explain that existing Google Places and Google+ users would be automatically upgraded to “Google My Business”, and that there would be information on how to navigate the new service with a FAQ section.
“We’ve never pulled together all of these features into a single hub that’s easy to use. The idea is to let small businesses manage their online presence in a single, consolidated way,” said Jen Fitzpatrick, Google’s vice president of engineering and product management.
She continues: “Business owners are busy and many have said they’re overwhelmed by the technology out there. We spent time thinking about how to make things simpler to empower businesses to become successful online.”