Bestselling author turns to blogging to promote book

Few might have thought that the internationally-acclaimed, bestselling author Margaret Atwood might need to go out of her way to market her new book, especially considering her reputation as the matron of Canadian literature and the North American nation’s wealthiest writer. But Atwood has rolled up her sleeves and jumped into the world of blogging this month, in an effort to popularize her newest work, The Year of the Flood. While Atwood’s book is set to appear in bookstores in late September, the prolific author wasted no time connecting with fans and potential readers, through a new blog. Atwood’s site—hosted by WordPress—started off with a personal note; the author published a post on her upcoming travel by boat to the United Kingdom, as well as a photo of the English garden behind her Toronto home.

Readers will be able to visit the blog in order to follow Atwood during her upcoming book tour and keep track of her experiences. The fact that even the world’s most prolific authors feel the need to launch blogs speaks to the sheer importance of this innovative medium. Unlike traditional newspapers or dry press releases, blogs allow celebrities, companies and community leaders to connect with clients and interested parties in a much more meaningful and personal way. Rather than simply offering readers another run-of-the-mill biography of Atwood’s life, the blog gives us a much more intimate glimpse into the author’s personal experience and this may likely translate into even more impressive book sales.