Bloggers advised to focus articles on what readers seek to know

Chris Brogan is among the world’s veteran bloggers, having started his blog back in 1998, when blogging was an entirely new phenomenon and the occasional hobby of an elite group of technologically savvy internet users. At first, Brogan tried to write about any and every topic that happened to come across his mind, but as the world of blogging expanded and developed, the author realized that it was time to zero in on issues that most interested his readers and turn into a credible voice on these subjects. Brogan advises all those who establish blogs for business purposes to conduct research into which topics fascinate readers the most, rather than trying to cover absolutely everything. A blogger or a corporate blog seen as a specialist in a given field will be able to build a loyal readership much faster than a site that aims to be all things to all people. Brogan believes that lacking a clear focus will ultimately distract and turn away readers.

A good way to see which posts and topics attract the most readers is to review the statistics data collected by all major blogging programs and platforms. For example, WordPress provides bloggers with detailed data on what words internet users typed in to Google to find a given article or the site, as well as viewership figures for each page and post. WordPress even offers information on the precise time of day that people visited each page, and this allows bloggers to determine in which time zones and regions the site is most popular. These statistics are especially important in the case of corporate blogs, as it provides hints to companies on who potential clients may be.

Thank you to Alexandra Levit of the Wall Street Journal for the initial report.