Blogs begin to dominate fashion industry

Glossy and often expensive fashion magazines have been the way to find out about sartorial developments and the newest trends for the past hundred years, but this is now clearly changing, as blogs begin to take over as one of the main conduits of fashion news. The younger generations increasingly prefer clicking through the posts on a blog over flipping through the pages in a fashion magazine for two simple reasons—bloggers are now the first ones to report on breaking news and blogs are completely free of charge. In contrast, old-fashioned magazines published once a week—or even just once a month in many cases—simply cannot compete with blogs when it comes to the rapid dissemination of news at no cost to the reader. In fact, fashion magazines are the ones having to catch up with blogs, which often report on what was most recently seen on the catwalk days, if not weeks, before magazines.

Face Hunter is one of the most prominent fashion-related blogs, and is published by avid blogger and international fashion expert Yvan Rodic. What makes Rodic’s blog stand out from the larger, traditional fashion media organizations is that he offers an authentic experience for readers by traveling throughout the world and snapping photos of seemingly “ordinary” people walking down the streets of the largest cities, but often making rather extraordinary fashion statements.

Diane Pernet’s blog, entitled “A Shaded View on Fashion,” also offers something rarely seen in traditional fashion magazines, namely depth. Rather than simply publishing photos and short write-ups of those involved in the fashion world, Pernet conducts one-one interviews with the newest fashion designers, some of whom may in the future become internationally-recognized names.