Corporations look to spend more on internet content

Print publications that rely heavily on advertising revenue are feeling the pinch as the recession drags on, but the world of digital written content and marketing seems to be performing much better. According to a recent survey of corporate executives in charge of marketing ventures for their respective companies, the majority of firms will be spending more than ever before over the next six months on internet-based marketing campaigns, including both advertising, as well as content writing. But most of these companies—some of which have digital advertising budgets that surpass $1 million per annum—will target a handful of the most popular sites and blogs when it comes to marketing and attracting prospective clients. An increasing number of these execs now realize that most of the growth is taking place in the case of so-called “mommy blogs” and news-based websites geared towards women.

Female bloggers, as well as sites focused on issues important to women between 25 and 54 years of age, are especially important to companies, as they serve as de facto emissaries of consumer society. Women in this age range often have children living with them and they are most likely to do the bulk of the shopping for the whole family. As a growing number of women become bloggers and launch “mommy blogs” they play a greater role than ever before in influencing consumer practices, through their candid reviews of products and services. While this can provide much needed exposure for companies, nothing will replace targeted content writing, through which the given firm can control the message being sent out and can also attract new clients by spicing up their marketing campaign with useful, newsworthy material of interest to all readers.