Freelancer shares tips on writing effective online content

Freelance writer Kevin Gibbons shared some key tips earlier this week on how to produce the most effective written content for the internet. When writing articles for blogs or news sites, one of the most important considerations to keep in mind is search engine optimization. This essentially means that content writers must be careful to ensure that keywords make their way into the article, in order to improve the website’s ranking in Google and other major search engines, and to ensure that the material is easier to find. Before writing an article for the internet, the freelancer should always sit down and think of a handful of terms to repeat whenever natural in the given post, and must be sure to use them most near the beginning of articles. When search engines crawl sites for new content, they tend to examine the text from left to right. As such, including keywords near the beginning of an article, line or sentence can help ensure that it is indexed more prominently by major search engines. Perhaps most important is to ensure that keywords are prominent in both article titles and subheadings.

Gibbons also suggests that content writers try to keep their sentences short and to the point. Most online readers are looking to find and absorb information as quickly and as effectively as possible. Relatively few people search the net for deep, philosophical discourse. As such, content writers should appeal to the largest possible audience, using relatively straightforward language. A content writer’s job is not always a simple one, as they must often explain complex events or topics in short, succinct articles and do so in a way that can attract human readers to the site and an automated search engine’s crawler at the same time.

Thank you to Kevin Gibbons of E-Consultancy for the initial report.