Growing number of women become bloggers

When blogging first took off 10 years ago, it was a niche hobby dominated very heavily by computer-savvy men. But since corporate blogging developed into a mainstream phenomenon thanks to the rise of Web 2.0 technology and as a growing number of firms started to pay close attention to what consumers were writing about their products, women are taking much more active role in the blogosphere than ever before. In fact, the most recent evidence of this is a phenomenon entitled “BlogHer.” BlogHer is a prominent symposium being organized in Chicago, where female bloggers descend on the Windy City from all corners of the continent and the world. In fact, more than 1,500 female bloggers are expected to participate in the colloquium, which aims to explore the role that women play in this relatively new form of electronic media and social networking.

Female bloggers comprise an especially important cross-section of society for companies, since women are often some of the most experienced consumers. For examples, so called “mummy blogging” is a brand new phenomenon, where stay-at-home mothers are no longer isolated in their homes, but share their experience with different products and consumer services, as well as life in general, with internet readers throughout the world. The world’s largest firms have already caught on and realized that bloggers and blogs are crucial in their marketing campaigns, and positive posts can help sell products. This is almost certainly why the innovative BlogHer conference has managed to attract two of the most prominent brands as sponsors, namely PepsiCo and Chevrolet.