Major British newspaper recognizes growing importance of blogs

The Observer became the first major national Sunday newspaper in the United Kingdom to recognize the undeniable importance of blogging, by launching its own blog earlier this year. Published by The Guardian—one of Britain’s largest and most respected daily publications—The Observer’s blog offers readers new insight into the editing process, candid “behind the scenes” information on important news stories, as well as an opportunity for readers to engage in open debates. Newspapers are starting to realize that one of the major strengths of the blogosphere is the fact that readers are invited to engage in dialogues with editors and writers more than ever before. Blogs often differ from more conventional forms of journalism in that they encourage direct interaction between readers and writers, and also aim to provide valuable information in a more personal—and occasionally even colloquial—style.
The Observer’s new blogger is Rafael Behr, the paper’s online editor and prominent columnist. According to his own description, the blog aims to provide readers with a “fly on the wall” glimpse into the editorial and publishing process. Additionally, blog readers will be taken seriously, as their views will help shape the website’s future direction.
While only a few years ago, blogging may have been seen as merely a hobby and pleasant pastime for self-made armchair journalists, today companies both small and large see it as an essential business and marketing strategy. Traditional print journalists are also keen to jump into the increasingly popular and influential blogosphere.
Thank you to The Observer for the initial report.