Michelle Obama fashion blogging leads to book deal

Mary Tomer hardly knew what she was getting into when she decided to enter the fashion industry for the first time with a blog focused on American First Lady Michelle Obama’s unique choice of wardrobe. After decades of seeing first ladies in conventional pants-suits, Mrs. Obama’s decision to dress in a far more glamorous manner caught the attention of even those observers who had precious little interest in fashion. Tomer fell into this category, but she would never have guessed that her blog, Mrs-O.org, would be read each day by people from 221 countries around the world.

The blogger’s success likely boils down to three important factors. First, Tomer focuses on a well-defined topic and as such, she has carved out a niche market for herself. Rather than attempting to write about everything under the sun or run an ill-defined, general blog about fashion, Tomer recognized that Mrs. Obama’s sartorial choices interest audiences around the world. As such, the blog is narrowly focused on a topic of great interest to readers. A second factor relates to Google searchability. Writing a successful blog has a lot to do with choosing the right keywords, since Google uses these when it comes to indexing. “Obama” is clearly one of the most popular keywords and combining this with “fashion” ensures visibility.

The third factor is possibly the most important. Tomer is committed to her Mrs. O fashion blog and she publishes posts on a daily basis. The key to success is to keep readers that you already have by offering them an informal agreement that you will update your blog at regular intervals. You can be the best writer with top notch ideas, but publishing first-class articles only intermittently will not get you very far in the Blogosphere.

Mary Tomer’s efforts have paid off very nicely. According to Associated Press fashion columnist Samantha Critchell, the avid blogger has landed a book contract for a publication entitled Mrs. O: The Face of Fashion Democracy.