The three golden rules of content writing

The North Bay Nugget, a Canadian regional newspaper, recently published three “golden rules” on how to be a successful freelance writer. Most veteran freelancers and content writers probably agree that it is not especially difficult to launch an online writing career, but it is far more challenging to actually stay and prosper in this business over an extended period of time. This is certainly not due to a lack of projects. In fact, the rise of major content providers and the growing importance of blogs and original content-driven websites means that there are more projects available than ever before. But maintaining a successful freelance writing career is not just about tracking down those freelance projects, but being disciplined enough to keep writing, even if a freelancer’s only immediate boss is him or herself.

The first golden rule in the content writing business is to read extensively. Content writers must have excellent research and writing skills. The best way to develop one’s ability to explain news events and complex ideas in a succinct manner is to see how the most experienced journalists writing for the largest papers manage to do this. Sampling different writing styles—including formal, journalistic, punditry and even informal—is especially useful.

The most experienced freelancers also suggest that those in the content writing business write for pleasure, and not just for work. If one associates writing exclusively with formal work-related duties, it will make it difficult to stay motivated. Finally, the old adage that “practice makes perfect” is still a wise tip. Nobody is born with excellent writing skills, but everyone has the chance to develop their ability through practice.

Thank you to the North Bay Nugget for the initial report.