Web content writing among most important priorities for businesses

According to a survey that examined online job trends among companies throughout the Western world, web content writing was among the most important priorities for firms that maintained a prominent internet presence. In fact, jobs that had to do with web content creation came out in sixth place in an extensive survey which rated the prevalence of various types of internet-based contracts. Other than content writing, search engine optimization (21st place) and copywriting (23rd place) were also among the top 25 most popular internet jobs.

Web content creation, copywriting and search engine optimization (SEO) have been largely untouched by the current recession and world financial crisis, even as companies cut back on many other expenses and lay-off staff. What makes content writing so popular is that this remains a highly economical way of advertising and marketing a firm’s services, without all of the extra expenses that would result from having to employ a team of full-time, in-house writers, or the services of a PR consultant. Instead, content writing is most often arranged through content creation companies that keep large and diverse staffs of freelancers from all walks of life, who are flexible enough to write on just about any topic and on a contract basis.

As traditional news rooms shrink and as unemployment continues to rise, content writing seems to be bucking the negative trend. The rise of Web 2.0, social networking sites, blogs and microblogging have all increased the importance of quality content writing, as firms realize that well-designed websites form only one part of a successful online marketing strategy, as this has to be coupled with relevant and targeted written content.