If you are looking to promote your brand through social media, having a vibrant, frequently updated Facebook site full of informative and engaging content is an absolute necessity. But is it important when you post updates? A new study by TrackMaven thinks so.
The study, entitled “The Marketing Maven’s Guide to Facebook” set out to discover how marketers could get the most engagement from their Facebook posts. During the research, TrackMaven researched more than 5,000 Facebook pages and about 1.6 million posts.
Its main discovery was that pages gained the most engagement during times that were least expected. The majority of posts and updates went onto Facebook during business hours, Monday to Friday. However those times were not always the most effective for positive interactions.
The study discovered that while marketers were not posting during Saturdays and Sundays, their sites were visited, and posts engaged with, more on the weekends.
Posts published on a Sunday proved to be the most popular, with an average of 2.72 interactions per post, compared to 2.27 on posts published Monday to Friday.
Time of day mattered as well, with the study finding that most engagements occurred after hours (2.49) between 5pm and 1am, rather than during the day (2.24).
The study also noted that posts with photos attached were the most popular, attracting an average of 2.35 interactions per post rather than the 1.71 for those without photos.
As for Facebook hashtags (remember them?) the study showed that they were hardly being used, with the majority of posts (83.93%) not containing any.