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Focusing on a single format Marketers recently admitted to feeling overwhelmed by the scale of the tools and platforms available to them. …

Voice search is potentially a “winner takes all” environment for marketers, and brands that fail to funnel enough investment into new tech …

Businesses are now taking a more strategic approach to content marketing, but many are still using brute-force and ad-hoc methods due to …

Content marketing costs 62% less than comparable marketing tactics and delivers greater results, but even with the inherent effectiveness of high-quality …

Google is now serving up more images in core web search results in a move that again highlights the need for …

Content and search engine optimization are closely linked, so it can pay dividends to consider the latter when you are creating …

Advertisers are leveraging less than half of the first-party data available to them despite the vast majority of brand marketers claiming …

Restaurants may be able to entice more customers to eat at their establishment by publishing content on social platforms after a …

High-quality written content is central to marketing and SEO success, but it is also important to spice up blocks of prose …

Blockquotes can help to make content more relevant and add value when done tactfully, according to Google’s own search expert John …

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