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Content needs to be original and relevant, so creative is never a good option for automation, but the wonderful world of …

Just one in ten marketers will use Digital PR to amplify the power of content marketing this year despite the vast …

Pharmaceutical brands’ websites are “content-poor” despite the fact that two-thirds of consumers want relevant and meaningful content to help them make …

Marketers with a mature approach to content not only have a documented strategy in place and an efficient pipeline for creation, …

Seven in ten B2B decision-makers say that thought leadership content is the single biggest influence on their choice of whether to …

Waiting for perfection Stage fright can be a problem for brands that are yet to embark on a content marketing adventure, …

Google says that it has fixed a “technical issue” that resulted in webmasters and SEOs seeing their content removed from the …

B2B manufacturing brands need to create more engaging content to help buyers make informed decisions, according to a new report released …

Just 5% of content marketers believe that they are “extremely successful”, according to a recent report by CMI, and an area …

Marketers are quickly adding new marketing technology (martech) tools to their portfolio, according to the latest Marketing Utilization Report by marketing …

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