Resist the Urge to Overwrite Your Web Content

Writing for the web is not the same as writing for other purposes. While you might be able to get away with large blocks of text or lengthy paragraphs in books, magazines, or reports, this style doesn’t work well online. People who are looking for information on the Internet usually want to get it in bite-sized chunks, and the last thing you want to do is to overwrite your web content.

Limited Ideas Per Page

Instead of tackling too many points at once, divide up your ideas over several web pages. You can stick to one or two ideas per page if you like. Expand your web site over multiple pages, and be sure to link your pages so that your site visitors are encouraged to stay on your site longer.

Limit Your Page Length

Web surfers are likely to skim a page looking for information, which is why dividing up your text with subheadings, bullets, and numbered lists is a good idea. You will also want to limit the length of your pages to a length of 350-550 words. If you go longer than that, you risk having the web surfer become bored and clicking away from your site before they reach the bottom of the page.

Simple is better when it comes to writing web content. Avoid overwriting your content; doing so will mean that your site is less sticky and will be less effective at generating revenue for you.