SMEs should look to outsource their content marketing campaigns to a digital agency to save time and resources, according to a new infographic published by online platform Muffin Marketing. It claims that posting content regularly can have a positive impact on search engine rankings, brand image and customer retention.
More than a quarter of marketing spend is focused on content, and it offers micro and small enterprises just as many benefits as large corporations. Investing in content marketing in 2017 will empower SMEs to position themselves as authoritative figures within their industry, boost results in SERPs, promote a brand authentically on social media and encourage people to keep returning to a website.
The Content Marketing Institute defines content marketing as a strategic approach with the aim of creating and distributing engaging, relevant and valuable news, videos and other resources to attract the attention of a clearly defined audience and drive profitable customer action.
It remains one of the most sustainable strategies for small businesses, as it can be managed effectively with relative ease over a long-term period. High-quality content should therefore be a central component in any marketing strategy in the digital age.
According to the infographic, blogging is currently the most popular form of content marketing, as more than two million blogs are published each day. Written website content that is clear, concise and informative is key to providing real value to readers and helps brands and publishers rank on the first page of Google.
Finally, the infographic lists “four ways to improve your content marketing.” It recommends building an extensive email list so that it is easy to promote new content, researching an industry before creating content to ensure that it meets the needs of potential customers, asking customers what they want from content and outsourcing content to a digital agency. The last point is particularly pertinent, as recent research has shown that marketers are still struggling to implement campaigns effectively, and agencies will be able to provide the expertise required to make content a success and deliver return on investment.