The Christmas shopping season is crucial for any e-commerce retailer. While your current strategy may have worked effectively all year, now is the time to revise it in order to cash in on holiday sales.
Day 1: Seasonal keywords
Incorporating some festive, seasonal keywords into campaigns, content or product descriptions can help drive more traffic to your site.
Day 2: Special offers
Consider running a limited-time offer or generating voucher codes in the weeks leading up to the holiday and encourage customers to make purchases.
Day 3: Holiday content
Use the season to inspire festive content that will engage customers and entice them to browse your Christmas offerings.
Day 4: Links, links, links
Review your contacts and networks for opportunities to have your product or site featured in a blog post or online article. These link backs can really help bump your SEO well past Christmas, Boxing Day, and beyond.
Day 5: Search terms
Even if your brand can’t cater to a specific demographic, you may still be able to capture more clicks by finding ways to incorporate general holiday search terms like “best Christmas gifts for kids” or “Xmas gift ideas for men”.
Day 6: Site optimisation
This is not the time to risk a crash. Make sure your site is optimised to handle a possible influx of new visitors.
Day 7: Title tags
Give title tags the holiday treatment by incorporating some festive terms that may help boost your search ranking. Just be sure to remove Christmas holiday tags right after the new year.
Day 8: Updated content
Visitors are much more likely to leave your site within a few seconds if they’re greeted with stale, outdated information. Spend some time creating fresh, new content and it could benefit your bottom line.
Day 9: Mobile shopping
In the midst of the Christmas hustle and bustle, shoppers won’t waste their time trying to decode a website that isn’t optimised for mobile.
Day 10: Quick shipping
Fast, reliable shipping throughout the holiday season is a primary concern for most online shoppers, so be sure you can get your products delivered on time, every time.
Day 11: Improve descriptions
During a time of frantic sales activity in a crowded online market, carefully craft specific product descriptions and place these alongside high quality visual images to set your merchandise apart.
Day 12: Social media
Don’t neglect your social media marketing during the holidays. Any chance to get your brand out in front of new buyers is a chance to boost your Christmas revenue.
The festive holiday season presents unique sales opportunities for online businesses. Make sure that your SEO and digital marketing strategy are optimised so that you can make the most of them.