In the latest move for the Bing/Twitter partnership, Microsoft has announced that it is rolling out an update in the Bing search engine. The company announced on June 26th that from this week, users can now perform hashtag searches to discover what is trending on Twitter, and search for Twitter handles and Twitter celebrity accounts by entering the @ symbol before a name.
Twitter and Bing joined forces in 2009 with the goal of providing Twitter-specific search services. At the time, Twitter co-founder Biz Stone blogged that his company was “earning a reputation for delivering real-time results to queries about things that are happening right now.” He also stated that “people want the choice to consume and create tweets wherever and whenever they prefer.
“The folks over at Bing took a keen interest in Twitter and worked fast to establish a working relationship with us in line with our open approach” said Stone.
This week that working relationship will flourish as top Twitter content will feature heavily in Bing search results.
“The central idea behind the approach is that the most interesting content on Twitter can be determined by a combination of a tweet’s popularity, its freshness and the authority of the user tweeting it” stated Microsoft. The company will take into consideration “a number of signals including tweet quality, retweet count, freshness of tweet, user profile info and verified status, among others.”
These factors are placed in the company’s model and create what Microsoft hopes will be “top quality tweets”.