Why News Feeds Improve Search Engine Rankings

If you are a web site owner, one of your goals should be to get a high search engine ranking for your site. Ideally, you want to be in the top 10. Adding a news feed to your site will help to improve your ranking on various search engines and make it more likely that you will get close to the top of the list for your chosen keywords.

Here’s how it works: Search engine spiders, or bots, are constantly crawling the web looking changes to web sites. When you update your content on a regular basis, you give them something to take back to the search engine to index. Since news feeds are content that is updated regularly, your site is getting indexed on a regular basis.

Regular indexing means that the search engine spiders will visit your site more often. As a result, your site gets indexed more quickly. This process will lead to a higher search engine ranking.

Why is a High Search Engine Ranking Important?

The answer is very simple: think about how Internet users have a relatively short attention span. When they are looking for information, they are not going to take the time to go through a hundred sites to find what they are looking for. Most people don’t go beyond the first couple of pages of results.

Ideally, you want to be in the top 10 for your keywords. Adding a news feed relevant to your target market will give the search engine spiders new content to crawl through regularly and improve your ranking for those words.