The majority of brands now outsource at least one aspect of their content marketing strategy, and with a new Hays report showing a high demand for content managers and writers, there has never been a better time to work with an agency to gain access to the skills, knowledge and experience you need to succeed.
Content marketing is an increasingly diverse and complex undertaking, and it would take a significant amount of time to search for and source employees for each role in the planning, creative and distribution pipeline. When working with an agency, you will immediately be in touch with people who, for example, understand SEO and the power of the written word and visuals.
More importantly, by working with an agency, you can tap into a network of genuine specialists in each field. This can finally empower your business to focus on the most important aspects of content delivery and take your campaigns to the next level without any significant outlay in terms of time and investment.
Moving content marketing away from an in-house undertaking can give your business a fresh perspective on everything from topics and keywords to formats and channels. Content now needs to appeal to target audiences and provide some sort of value in exchange for consumption. An agency can also help you to look beyond hard sells and corporate messages.
Content marketing agencies do not stand still. They are always updating and enhancing their services, and by working with them, you can get to leverage exciting tech advances and new ways of working, which can give you an edge over the competition. Client-agency relationships can be incredibly rewarding in a number of different ways.
Scale up and down
Content agencies can scale to your demands during the year, so you can ramp up campaigns for peak season and then have short breaks without the pressure of keeping an in-house team working every day. This way of working is flexible and cost-effective. Agencies will also do everything they can to meet your needs to secure another contract and avoid losing business.